XCMG digging machine administration "seasons of love, without" brand service life
Since 2012, XCMG digging machine from the "user spring", "cool summer", "autumn" to "warm winter", the distinctive brand never stops the service activities throughout the country. At the beginning of the new year, XCMG excavator warm winter "prepared" sense of caring activities came to an end. This year, has been digging machine to carry out special activities Xugong warm winter third years.
It starts with customer requirements
The oath of service personnel as the warm winter activities like, "listen to the voice of the customer, will transfer Xugong care to every customer, attentive, caring, loving fusion together into the winter". The first is to listen to the voice of customers, fully grasp customer information, to meet customer needs in the first place, to maximize customer perception. Four seasons activities, relying on the advantages of seasonal planning, can effectively cope with the impact of climate change on the machine, so that each season care activities theme prominent, targeted. In the past three years, in addition to large tonnage products, XCMG excavator visits to customers a total of 22395 times, 40330 times the active maintenance machine market, safeguard the vital interests of the customers. For the large tonnage products in early 2012 to build a "zero distance service model in large tonnage mine construction point, moving point", the daily active inspection and regular maintenance, realize the all-weather nanny care service for 365 days, to meet customer needs.
Win customers' attention
Construction machinery from 2012 to now, the market has become increasingly rational, the industry competition intensifies, services become marketing guarantee. Caring seasons in the industry by 2013 "which is XCMG digging machine, four love cool summer service activities through plenty of people, vehicles and resources to do strong protection, take measures to eliminate the customer service industry ten menace from the rear, won the event. In 2014, in the process of visiting customers to carry out service care, a total of 791 purchase intentions were collected, activities to promote the number of buyers reached 542 units, which is the customer's four seasons care brand service activities market feedback.
Go ahead, exceed customer expectation
New normal calls for new thinking, new thinking is born new tricks. In 2014 the new warm love, XCMG digging machine 2015 seasons care has set sail, will be the new brand value-added service to meet customer expectations. Rooted in "service" concept, "custom" 3.15 "send spring breeze", "man-machine send cool" and "Jinqiu" feeling "high" cool "," preparing "warm" four activities launched direct site maintenance, spare parts, the winter season, the quality of machine hand training service theme activities such as butler service, open the man-machine integration of a full range of care mode, and the client hand, build caring seasons with heart bridge, relying on information means for real-time care. Through the seasons of love, without "brand service life, XCMG digging machine will be to meet customer needs, and strive to become the mining machinery industry lifecycle care service expert.
For a long time, XCMG digging machine feelings customers, quality services to support market development. Since 2, the rapid adjustment of company service transformation and upgrading, from the front end of the market will be the service work of careful and meticulous care throughout the service activities which are pre market initiatives. From the traditional maintenance to the service marketing, each of the activities of planning and carrying out all the channels and leveraging market fairs, on-site construction standard spare parts production booth, service image, service policy, service commitment rollout, to allow customers to buy the machine intuitive touch of Xu Gongquan's life cycle the pre-sale customer service in the sale of services, full display good image of XCMG excavator, improve customer understanding by digging machine.
