Xugong: make up for the enterprise short board with the supply side reform
Xugong Group of Xuzhou economic and Technological Development Zone, taking the lead in the domestic industry, is actively taking the path of "internationalization, lean and sustainable development". It has made efforts to supply side reform, and has led more than twenty thousand innovative craftsmen to make up for the shortage of enterprises, so as to gather and develop new kinetic energy.
One is to expand the international market and not fight "price war"
XCP group has expanded the quality and performance of the international market, and does not fight "price war", which has promoted the reputation of Chinese brands.
It is understood that Xugong built the European R & D center in Germany, established 39 spare parts service center of Algeria and India, the completion of the Uzbekistan and Iran 4 assembly plant project, overseas marketing, R & D and manufacturing system covering 174 countries and regions in the world. At present, the international layout of Xugong has been improved, and 37 overseas companies and offices have been established, including Russia, Chile and South Africa, and 123 overseas distributors. This year, Xugong took the government highway project of 56 construction machinery in Brazil RONDONIA state. This is the largest foreign bidding of Brazil government in recent years, attracting many international first-line brands such as Carter and Volvo to participate in bidding. The governor of the state, Confucio Moura, said the reason for the success of Xugong: "we have been concerned about Xugong for a long time, and we are surprised that the products made in China are so good."
It is also known that by 2020, the overseas income of Xugong will account for 50% of the earnings of the enterprise.
Two is the innovation marketing mode focusing on the service "post market"
From a single sale of products, Xugong is turning to service type sales. According to Sun Jianzhong, vice president of Xugong Group, Xugong and customers are not only buying and selling relations, but Xugong's equipment resources can be shared and shared. For customers of different engineering projects, we provide flexible and complete sets of construction solutions, including engineering construction process design consultation, equipment selection, and construction management.
In the market management system reform, set up the Xugong machinery leasing company, launched the "to rent consignee" as a new mode of marketing. It not only helps to reduce user's early capital investment, but also avoids the way of buyout, resulting in equipment idle. It adapts to the new demand of "light assets" of central enterprises' customers.
It is understood that at present, Xugong can hire 880 machinery, and the top 10 of the top 9 enterprises to form a cooperative relationship. Xuzhou Olympic Sports Center, Suzhou metro line four, Nanjing Olympic Youth Olympic venues, Shanghai Disneyland and other projects have been built through such innovative operation and used Xugong machinery. At the same time, in recent years, Xugong has also provided financial leasing services for more than 50 thousand customers and more than 50 thousand host equipment, with a cumulative business scale of 56 billion yuan.
Three is to promote the two integration and upgrading of the "wisdom line"
Xugong has integrated information and industrialization perfectly and injected new kinetic energy into the development of wisdom. We have independently designed and developed the online information platform of road home, covering the whole module selection, two mobile phone transaction, spare parts transaction, construction process consultation and other functional modules, and online registered users have exceeded 4000 users. This year, Xugong plans to build the global e-commerce platform. In the international perspective, we will include the main business, two mobile phones, remanufacturing, business leasing, spare parts and other business systems, and plan new functions such as big data analysis and mobile access.
It is understood that the "XCMG manufacturing 2025" planning will help Internet plus, networking, intelligent manufacture of "two integration" means, advance manufacturing technology, product quality, supply chain integration and lean management upgrade, among the top three in the global industry, become a respected world-class brand.
