ZOOMLION's agricultural machinery

Agricultural experts, ZOOMLION developed a new generation of "Geng Wang", "Gu Wang" tractor harvester, represents the top level of the domestic agricultural machinery, to the performance of Japanese brand Kubota".

Most of the high end products from the southern China's paddy field are from Japanese technology. In recent years, based on the transformation of ZOOMLION, quickly cut into the agricultural sector, catching the leading global paddy field machine "Kubota", taking "to engineering machinery" road.

Capital merger and acquisition in modern agricultural machinery industry

In 2008 the "4 trillion plan" after the introduction of mechanical engineering development, very influential.

Sun Changjun, vice president of ZOOMLION, said ZOOMLION was sixth in the world at the time. In the face of the whole industry carnival, the company is keen to perceive the risk of overcapacity, and it begins to brew into the field of agricultural machinery.

At the end of 2012 shareholders' meeting, Zhan Chunxin, chairman and chief executive of ZOOMLION, put forward that when we did well the existing leading products, we entered the field of environmental industry and agricultural machinery to achieve "walking on multiple legs".

Shortly thereafter, the engineering machinery overcapacity revealed, a shrinking market. From the transformation of engineering machinery and the active choice of ZOOMLION, agricultural machinery has become the emerging sector of its focus.

In June 2013, ZOOMLION formally established the Ministry of agricultural machinery. At the same time, the Agricultural Machinery Research Institute was established in Wisconsin, the United States. At the end of 2013, ZOOMLION and Bishan County, Chongqing signed a construction project agreement, and the first agricultural machinery industrial park was settled in the Bishan Industrial Park.

In August 2014, ZOOMLION and Hony capital, close to the price of 2 billion 800 million yuan acquisition of benchmarking enterprises of agricultural fields Chinese Chery heavy industries. At that time, Chery heavy industry was famous for its complete varieties in the domestic agricultural machinery equipment manufacturing enterprises, and has achieved the research and development of all kinds of agricultural products, such as rice cultivation, seed production, pipe collection, drying and so on. The M & A marks the full start of ZOOMLION's strategy to expand agricultural machinery.

So far, ZOOMLION in the construction machinery industry "pillar" of modern agricultural industry, finally joined the Chinese.

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