ZOOMLION has been awarded the 500 most valuable brand list in China for 13 consecutive years
In the afternoon of June 22nd, the world brand conference sponsored by the world brand laboratory was held in Beijing. The thirteenth most valuable brand in China was released in 2016 (the 500 China). ZOOMLION ranked seventy-third in the list, and its brand value reached RMB 40 billion 634 million yuan, which increased by 7 billion 63 million yuan compared with the previous year, which is ZOOMLION's ranking of China's 500 most valuable brands in thirteenth consecutive years.
It is understood that, from the beginning of the first 2004, ZOOMLION has been elected to the list by virtue of its brand credibility and social influence. The brand value increased by more than 30 billion yuan at the time of the first entry. It can be seen that the brand value of ZOOMLION is increasing year by year, and always adhere to the principle of quality, manufacturing products and brand, undertaking the historical mission and social responsibility of enterprises.
Chinese "500 most valuable brands" list by the 1999 Nobel Laureate in economics, "ouyuanzhifu", Columbia University professor Robert Mondale served as president of the world brand laboratory research and creation, experts and consultants from the Harvard University, Yale University, Massachusetts Institute of Technology, University of Oxford, University of Cambridge and other top universities around the world, and based on financial analysis, consumer behavior analysis and brand strength analysis. As an international and professional brand research institution, its research achievement has become an authoritative basis for measuring brand value, and has important reference value for evaluating the change of brand value of an enterprise.
The remarkable growth of brand value stems from the accumulation of twenty-four years. ZOOMLION, a school with excellent genes, has become an important member of the world's construction machinery brand in continuous transformation and development and brand competition. At present, ZOOMLION is actively implementing strategic transformation and upgrading, and has successfully transformed from a single construction machinery enterprise to a high-end equipment manufacturing enterprise integrating engineering machinery, environmental industry, agricultural machinery and financial services. At present, each plate has been effectively landed, and the future development is remarkable.
Meanwhile, ZOOMLION continues to explore the brand building in the Internet age, and integrate equipment manufacturing and Internet into the transformation and transformation of enterprises to foster new driving force for competitive advantage. Since last year, ZOOMLION has vigorously implemented the transformation of the new business mode and built the first-class business platform. It can sell the whole machine, accessories and second-hand equipment on ZOOMLION online mall and provide the best service support.
On the other hand, ZOOMLION is further implementing the product 4 project to enhance the level of product intelligence, so that products can realize interconnection, automation, and intelligence. Practice "product on the Internet, data on the cloud, the market in the palm of the palm" concept of change.
