ZOOMLION is committed to building a better life.
Machinery and equipment products ZOOMLION global innovation gene Dafangguangcai in Munich BMW exhibition, profound interpretation of what is "committed to building a better life" theme of the exhibition and the ultimate service spirit, shows the "China manufacturing" power to the world.
"This exhibition, we not only brought the innovation of technology, but also brought the embodiment of localization. ZOOMLION is not only producing and supplying the world in China, but also has a supply system abroad and serves the overseas market. " Xiong Yanming, vice president of ZOOMLION and general manager of overseas companies, said.
Bring the creative gene to the international stage
As ZOOMLION overseas companies responsible person, bear Yanming clearly pointed out that the current Chinese equipment manufacturing gap with foreign countries is mainly reflected in the global market equilibrium. For many years, the internationalization strategy has enabled ZOOMLION to have the production base and trading platform distributed all over the world, and also has a clearer train of thought for the future globalization.
Xiong Yanming believes that for Chinese companies, the emerging markets need to be caught up with the more challenging markets in Europe and America. "The products of Chinese companies are competitive in emerging countries. If we further study the market segments of emerging countries, I think the products will be more competitive.
In accelerating the process of "going out" and "go out" enterprise internationalization, ZOOMLION to promote emerging markets in Africa, Central Asia, Pan Pacific, the Middle East, South Asia, and focus on the implementation of "one China policy", "one district, one policy" differentiated marketing strategy to meet the individual needs of different markets.
The continuous improvement of China's manufacturing innovation power
"When I saw the western counterparts 20 years ago, I felt that the technology gap was very large. But today, I think the distance between us and the west is very small in terms of product serialization and basic performance." Xiong Yanming said confidently at the BMW exhibition in Germany.
The exhibition, ZOOMLION unveiled the project of concrete machinery, lifting machinery, construction crane, construction elevator and industrial vehicles and other six major categories of 38 star products, not only the product performance has reached the leading level, in some technical aspects, but also reflects the ZOOMLION technical background and strength, let China manufacturing also has more and more "creative" technical strength.
The exhibition of K45H concrete pump truck, using a ZOOMLION CIFA sub brand of the world's first "carbon fiber technology, Neiwaijianxiu, lightweight and reliable; green mixing car ENERGYA series, is a world plug-in hybrid concrete mixer of the one and only reflects ZOOMLION, the technology innovation ability.
Xiong Yanming said that the innovation capability made in China is also embodied in green and intelligent. Exhibitors exhibit their product concept of "pursuing the ultimate" in terms of reducing carbon dioxide emissions or reducing noise pollution. It also interprets the development idea of ZOOMLION's commitment to create a better life.
"I think the present gap is more in the balance of the global market. Over the past 20 years, we have focused on the Chinese market, and we have spent a lot of energy on the serialization and performance of our products, and we are getting closer to the West. " Xiong Yanming said.
ZOOMLION: diversity around the world
In addition, follow the national "The Belt and Road" strategy, grasp the outbreak of future engineering machinery, ZOOMLION set up in white Industrial Park, Thailand subsidiary, Pakistan subsidiary, is to create a market Silk Road Economic Belt covered Eastern Europe and Central Asia R & D, manufacturing base.
Xiong Yanming said, ZOOMLION has its own market analysis system, to fully understand the "The Belt and Road national market demand. "We will be ready for market preparation and service system, and any market needs to be served."
At present, ZOOMLION has set up a financing platform in many countries, making the marketing of overseas markets more diversified. With the beginning of the global logistics network and the establishment of the global product service support system, ZOOMLION will further develop its market services and the global spare parts system.
At the same time, ZOOMLION uses overseas mergers and acquisitions to improve its technical strength. Xiong Yanming, the Munich BMW exhibition, Zoomlion to 38 products, which is based on independent research and development, the integration of the Italy CIFA, Germany M-TEC, Holland JOST and RAXTAR of high-end technology, represents the pursuit of "technology, Zoomlion, quality, cost, service development of the concept of service" Four extremes accelerating the "going out" and "internationalization go into the business process.
Xiong Yanming said that in the future, we will unswervingly carry out the channel marketing model in the global market, based on the thinking of past development experience. At the same time, we must focus on the construction of the global spare parts supply system to improve and enhance ZOOMLION's global service and parts supply level, improve our ability to respond quickly to customer needs, and enhance our customers' confidence in our cooperation.
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