ZOOMLION is the top 500 in the country
In May 12th, the Chinese brand value 500 top appraisal committee announced the Tenth China brand value 500 strong list, ZOOMLION 41 billion 414 million yuan brand value, ranked the total list seventieth, ranks the first place in the construction machinery industry.
It is reported that the Tenth China top 500 brand evaluation campaign is co sponsored by brand observation magazine and more than 200 domestic organizations, mainly from the perspective of brand value management.
The brand originates from the innovation strength
The ZOOMLION brand originates in the engineering machinery industry and inherits the engineering culture gene of the Chinese applied scientific research institute. ZOOMLION knows that the product is the "knocking brick" of the brand. Since its inception, with products based on quality and customer base, and gradually build a life, the most abundant product system for the same industry, and developed a series of world-class products: the world's longest carbon fiber boom concrete pump, the world's most long arm tower crane and other products set a Guinness world record, crawler crane and the world's largest tower crane, the world's largest tonnage of single drum vibratory roller and other products to become the world's first.
The positive mechanism of the co - growth of science and technology and industry keeps ZOOMLION innovative. The R & D investment of the company accounts for about 5% of the annual revenue. In 2015, the company authorized 758 patents, ranking first in the industry and entering the national top eight, which effectively promoted the rapid development of the company.
Since last year, the company has also continued to promote product 4 project, focusing on "reliable, green and intelligent" to create products that have the overall competitive advantage in four aspects of technology, quality, service and cost.
Chairman Zhan Chunxin once said that the backbone of China's economy must be carried by industry, and the fundamental of industry lies in the product.
A hundred years old store is in a subtle way. To conduct product, product life, product technology and civilization heritage, ZOOMLION is the eternal goal and responsibility.
Brand derives from self change
The creation of brand value is also derived from the transformation and transformation of keeping pace with the times.
To enter the environmental industry, agricultural machinery, to Internet plus transformation, emphasizing the integration of industrial and financial development, ZOOMLION times even ahead of the strategic vision of the brand value upgrade.
At present, ZOOMLION actively promotes the strategic transformation of "2+2+4". The industrial structure of four business segments, including construction machinery, environmental industry, agricultural machinery and financial services, has been formed, and the brand value of enterprises is also expanding continuously in other fields besides the construction machinery industry.
Change is not only the internal strategic transformation, but also the overall innovation of the brand image.
In 2015, ZOOMLION released a new visual identity system to the world. ZOOMLION's "green manufacturing" strength and global brand charisma were revealed by the VI system, which is the latest standard color of "Yao Yao, grit, gray and Aurora green". The new VI promotes ZOOMLION's international brand image in a more modern, open and inclusive design language. It shows ZOOMLION's responsibility for "thinking and building the future, creating a better life" and a positive gesture to join the world.
The brand originates from the cultural pattern
ZOOMLION sincere interest free, Bohou distant corporate culture, but also enable enterprises to "sincere" culture into the brand construction, pay attention to exercise behind the brand value, and ultimately help the brand establish professional credibility, cultural tolerance reinforcement brand leadership.
ZOOMLION currently has CIFA, MTEC, RAXTAR and other international brands, it is because of the "cultural concept of international M & a tolerance, sharing, responsibility, rules, together, make the business enterprise acquire the identity in several international mergers and acquisitions, to become the world's leading enterprise engineering machinery brand.
In addition to firmly grasping the cultural concept of "honesty" and "responsibility", ZOOMLION has also introduced new cultural ideas into the brand.
In this year's "two meetings" report first put forward the "craftsman spirit", the lean production mentioned the height of the national strategy. As a member of China's equipment manufacturing enterprises, ZOOMLION has a deep understanding of the artisan spirit, since last year NPC and CPPCC, chairman Zhan Chunxin proposed artisan spirit since ZOOMLION excellence, in the enterprise culture will be the ultimate upward and scientific innovation artisan spirit deeply into the product and brand, has become ZOOMLION the spirit of power and constantly improve product quality, to become the United People's career belief and civilized fashion.
In a short period of twenty-four years, ZOOMLION has realized the rising brand value, showing the determination and courage of an equipment manufacturing enterprise to go to the world. In the future, ZOOMLION will be able to stand in the world as the representative of the "made in China" brand.
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