ZOOMLION: luxury in low profile
Recently, the chief engineer of Zhonglian said that although the construction machinery industry is in a state of weakness, it also gives the industry a breathing space and a good luck. It is also a good thing from another perspective. Zoomlion will seize this opportunity, a large reform, adjust the enterprise's technical skills, meditation.
Before and after 2013, the construction machinery industry began to decline, until the equipment manufacturing industry was still hovering in the low valley. Transformation has become a required course for many enterprises. Zoomlion as an industry leader, the transition speed is very awesome.
With the pace of spring approaching, many enterprises are busy, and transformation, restructuring and "going global" are going to be hard to get out of the winter of the construction machinery industry. And this is in sharp contrast to this thinking is to be calm in the Zhonglian heavy work.
It seems that in a short span of several years, the company suddenly transformed from a single construction machinery industry to four driving carriages of engineering machinery, environmental protection industry, agricultural machinery and financial services. In 2015, the ZOOMLION environment, agricultural machinery, financial services and other emerging sectors accounted for more than 35%, becoming a new growth point.
In the past few years, the company has frequently started a variety of "heavy" mergers and acquisitions at home and abroad, and "and" have to rise. This has led to many external speculation that mergers and acquisitions have brought resources such as quality technology and technology in the new development area. Such a "bringing" has made ZOOMLION's rapid transformation.
The company "2+2+4" strategy to achieve comprehensive promotion of engineering machinery to Pactrometer innovation, continuously improve the quality of management, increasingly steady pace; environmental industry to achieve the transformation from the overall scheme of sanitation equipment providers to environmental industry providers and investment operators, "environment" pattern is increasingly clear. Aimed at "agricultural machinery mechanization of agricultural production overall leading solutions provider", upgrading the quality, promote the intelligent manufacturing and wisdom agriculture integration, advancing to high-end industrial machinery; financial services sector landing step perfect, enterprise combination provides strong support.
"Choose mergers and acquisitions, of course, to take its technology and technology length. But to integrate the technology and technology of the other side with our excellent technology, internalize and serve China and the international market, it can't be a simple "fetch". Fu Ling took the writer directly to the State Key Laboratory of key technologies in construction of science and technology -- "structural laboratory", which is the place to do structural fatigue test and cab anti rollover and falling objects protection. Our test results are recognized in developed countries such as Germany. We have all the performance of the company before it comes out of the factory. Mechanical products between the "brothers', in reliability, this must come from a large number of experimental data accumulation and testing."
In fact, before the merger and acquisition of Chery heavy industry in the field of agricultural machinery, we have set up a R & D center in North America, introducing the concept of advanced agricultural machinery design in North America, and designing and developing the whole farm machinery. After the merger, these R & D ideas have also been shared. Mergers and acquisitions in the field of environmental protection in Italy Nadoule company, they have the best environmental protection technology, we have high-end equipment design and manufacturing technology, the combination of joint research and development of high-end equipment environment." He said the rite.
Ren Huili, the assistant director of the Central Research Institute of the company, said that over the past 20 years, the company has accumulated and nurtured a large number of industry common technologies. Although the current industry is "cold winter", the company still persists in R & D investment to enhance common technology and basic research. These technologies have been applied to the manufacturing of environment and agricultural machinery, which greatly improved the quality of the products.
In addition to the "low profile" concentrated practice technology strength, before ZOOMLION early in the construction machinery industry has not yet reached the peak, to predict the possible arrival of the market risk, has begun to layout transformation. Taking the chairman Zhan Chunxin as the core decision-making level, he made the choice of environment and the development of agricultural machinery field. Besides the good prospects, he also fully considered the close relationship with his original business.
At present, the company is the full implementation of the "2+2+4" strategy, which is based on the product and capital market, to promote the integration of the manufacturing industry and the Internet industry, and financial strength, engineering machinery, environmental industry, agricultural machinery, financial services four plates, to create a global high-end equipment manufacturing enterprises. In addition, Zhan Chunxin believes that products in the industry are fundamental. The company launched the product 4 plan for the product, advocated the craftsman spirit, and made the product the best from four aspects: technology, quality, cost and service.
"In the past, the product type of the main industry of engineering machinery was too long, which brought some influence to the management. Now, we are doing our best to build 4 of our products and achieve the quality of the product by creating a platform and a standardized module. The construction machinery plate has now streamlined more than 40% of the type spectrum, and the modularized product general-purpose rate is over 70%. These experiences have also been extended to the field of environmental and agricultural machinery. " Fu Ling said, "it ''s" in the industry recovers, regardless of technology or a few large plate development, we will gain considerable success."
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