Discussion on promotion of online brand of small company
Business community forum:
Today, we approached the network, the biggest advantage is that can do one-on-one contact with each other, this is the traditional media can not be achieved. Like television commercials and broadcasts, they send small amounts of information to a large number of people and are affected by time periods. And network transmission is not affected by these, our products at any time 24 hours can be browsed by other people, to see how to attract customers' eyeballs.
We can communicate with a narrow range of customers through free and self-service marketing strategies. Many places on the network provide us with direct contact and communication opportunities with potential customers. The best way to Advertise yourself to people is to enter the business community. First of all, you need to know about your potential clients. Then join and actively participate in groups that can promote your company to customers.
Responding to questions raised by other members or publishing your views on the current topic of discussion will have a very good effect. When you just join a business community, to carefully understand the community rules before the comment yet, first observed a few days, about the participants. And then get involved in the topic. When you participate in the topic, it is better not to advertise your products directly in the forum, so as not to cause other people's disgust. A signature file with about 4 lines and a simple signature file designed for you. At the same time, don't forget to check spelling errors in your messages before sending out information.
I own in Alibaba forum signature settings (note, Ibiza is our registered trademark, I in the major sites, the community and the blog marketing is to participate in the Ibiza):
Community forums are a good place to entertain and relax, to solve problems, to help and to make friends, to promote products indirectly and to expand their influence.
Enterprise blog marketing:
Authoritative blog marketing Jeremy Wright said: the market is undergoing changes in turn the world upside down, the traditional enterprise marketing, public relations and customer communication has been overturned, if not promptly take this change into your business, you can only watch yourself catch up with rivals. No matter what industry you are in, blog is an important tool for successful marketing in the Internet age!
Customer oriented market rules show that today's customers are looking for companies not only offering the lowest price goods, but also seeking to establish contact with the enterprise. Companies that continue to engage in price wars, opportunistic or ignore customers are doomed to lose in the war. On the contrary, companies that value customers, communicate with customers, engage customers in the future can develop and strive for excellence. When you value the customer, the customer will become the best Promotion Ambassador of the company, free of charge to help you do marketing work.
This period of time to establish their own enterprise blog experience, blog to promote the company's products, expand the influence and increase site traffic, improve the search engine rankings, expand the connections, increase the number of sales opportunities have played a very important role.
You can use Guan Jian word "shot glass beads" on the Google and YAHOO search, Ali blog in these two search rankings are very close to the front.
Google on the top four are Ibiza blog product introduction, other companies are not ranked in front:
Http://www.google.cn/search? Complete
YAHOO ranking, in addition to the two bidding in front of, my Ali blog product introduction in third place:
Http://search.cn.yahoo.com/search?
Ali blog product promotion in Baidu search, my Guan Jian word has not been in the first page, need to think again, explore and try other methods. With good operating mode, and share with you.
Guan Jian word search:
Online promotion is included in the search engine can bring a lot of business opportunities for an enterprise, this is the frequency and position. Allow all doubt that appears in the search results page of this also depends on the promotion of the website. Our goal is to make us to promote products is a search engine to find opportunities to achieve I shot glass beads. As I mentioned in the above mentioned in the Google on the first four, this is the opportunity density arranged problems.
There are two kinds of operation methods, one can pay to search services such as Google, Baidu, YAHOO these three search service providers, allowing them to your website in a more prominent position in the search results. Or use free way, ranking to study the word of Guan Jian, and for the specific group and customers to choose the right website product information and website promotion. The word of Guan Jian of our enterprise at present in the search rankings are free to operate, now it seems the effect is good.
Do the promotion at the same time, also want to create a personal brand in the most important position, not simply because of personal brand expertise and have fame, it is an integrated body composed of various professional standards, service mode, value orientation and cultural accomplishment, is a concept by skills, experience, integrity, personality, popularity and a combination of. American Management Master Tom Peters. "You are the brand" wrote in the book: "we are our own CEO Me company, in order to better development in the fierce competition in the modern society, you will need to create their own brand"
