2016, how should engineering machinery transform

Although the 2016 has brought good policies and improved environment to all industries, the impact on behalf of 2015 has been completely past.

Since 2015, China's construction machinery market demand continues to decline, and the range of subdivision of product lines has generally exceeded expectations. A series of reasons, such as the reduction of the construction quantity, the high degree of saturation of the market, the difficulty of financing and the shortage of funds, have caused the equipment of the new production of the construction machinery enterprises to be difficult to sell. For customers who have purchased new equipment, there is a vicious cycle of reduced engineering projects, low rate of return, and even the completion of project funds. The export share of the construction machinery industry has also begun to decline, and the sales, sales revenue and profit of the enterprises have fallen sharply compared with the same period in previous years. So now and in the short time in the future, the overall development situation of China's engineering machinery industry is very severe. The global economic recovery in the United States and Europe has not seen the expected effect, and the construction machinery industry has also entered a period of adjustment.

At present, the transformation and upgrading of construction machinery industry enterprises have made some achievements, such as leading enterprises to accelerate the process of internationalization, improve the core technology innovation ability through independent innovation and acquisition of advanced foreign enterprises greatly, the number of patents is also increasing; the achievements of energy saving and emission reduction, green manufacturing, noise reduction, power consumption is reduced up to ten percentage points. At present, China's noise reduction has mastered the core technology; the development of intelligence and information of success; enterprises began to attach great importance to customer service service to meet customer needs.

Faced with such a situation, we believe that the harder we are developing, the more we need to work hard, increase R & D investment, improve product quality, abandon traditional extensive development mode and achieve transformation and upgrading.

Upgrading of transformation strategy

The state has been actively promoting green manufacturing, reducing energy, resource consumption and emissions in accordance with the principle of reduction, reuse and recycling. Therefore, in addition to developing energy saving technology on new machines, remanufacturing of construction machinery is another main direction to achieve energy saving and environmental protection. Today, the domestic engineering machinery market has more than 6 million units, and is entering the era of "post market" rapid growth. However, due to many factors such as circulation, transaction, evaluation and other factors are not standardized, the standard is not perfect, making the two mobile phone market mixed. In the market development process of overseas second-hand equipment, new equipment accounted for 10% profit rate, secondhand equipment accounted for 15% profit rate, lease accounted for 25% profit rate, accessories accounted for 25% profit rate, repair service accounted for 59% profit rate. The two mobile phone market in China's construction machinery industry is developing at a stage of gradual development. It is worth thinking about how to make it become a tasty market after being remanufactured.

China is the world's largest construction site, over the past few years construction led the rapid development of construction machinery industry, due to the emission requirements of engineering machinery products have been relatively loose, the market filled with a lot of high emission products, has become a heavy burden on the environment in China at present.

In addition, the user's attention to the energy consumption index of engineering machinery is increasing, and energy saving has become an important topic for new product research and development. From the series of new products introduced in recent years, energy conservation and environmental protection has become an important direction for the strategic development of engineering machinery enterprises. The road of energy conservation and environmental protection is the main trend of the development of engineering machinery, whether to reduce the burden of the environment or to break the barriers to foreign trade.

The market access threshold for energy saving and emission reduction of construction machinery products in overseas developed countries is continuously improving, which is a huge challenge for the export of construction machinery products in China.

Therefore, many enterprises adhere to energy conservation, green manufacturing and re manufacturing, and the deepening of the application of information technology as the main direction of the transformation and upgrading of the engineering machinery industry.

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