A unique development road for the spare parts of the Xugong crane
Now, as a special period of transition of construction machinery industry, is also the crucial stage of transformation and upgrading, and constantly improve the company Xuzhou Heavy spare parts sales and service integration and operation mode of one-stop solution, play the advantages in network technology, the integration of upstream supply chain and the overall layout of three sales outlets, successfully explored in line with their own the characteristics of the unique path of development.
In terms of network technology, through the CRM project, the spare parts company to strengthen internal network division, the successful implementation of the spare parts procurement, warehousing, sales query system of the online operation; on the outside, completed the CRM distribution network covering the whole country, dealers can online inquiries and orders, so as to more effectively promote sign orders and logistics distribution. At the same time, accelerate the construction of e-commerce platform in the spare parts "Internet plus" mode, to create a vertical Internet platform, network order and online payment, to develop a more broad market.
In view of the value chain competition, the spare parts company adopts the "backward integration" strategy to reduce the cost of purchasing and increase the competitive price of the product. Cooperative department purchasing department should strengthen management of special price controls, at the same time to explore alternative parts, assembly split pieces of spare parts suppliers, procurement scale, purchase and sale and other ways to reduce procurement costs, increase market competitiveness of spare parts.
Not only that, spare parts companies have a comprehensive layout of sales outlets, relying on the national host office, established more than 100 outlets and spare parts centers, promoting sales and service capabilities, improving the timeliness and satisfaction rate of spare parts supply. At the same time, signed a distribution agreement with the host of spare parts dealers, integration and development of professional spare parts dealer and distributor agreement, the basic national coverage of the primary market, the effective radiation of two level market, through customer relations to carry out maintenance and service, to lay the foundation to enhance the scale of operations of spare parts.
In the coming period, spare parts companies will continue to make efforts in three aspects: "institutional optimization, strengthening awareness and targeting overseas" for the industry situation and business development requirements. The operation of spare parts business market focused, customer service in accordance with the host security services, spare parts business operation positioning, focus on building a dumbbell shaped structure, and further promote the market and sales support behind the combination of market oriented improvement project team coordination ability. At the same time, we should strengthen awareness of wind control, staff sense of responsibility, strengthen asset safety management, establish account receivable management system, dealers and customer credit management system, and control risks. Finally, continue to target overseas markets, seize the opportunity to rely on the export of spare parts, group, import and export company, supply company and the Brazil project, straighten out the export product delivery process, improve the standard of transport packaging of export products, export of spare parts and to achieve rapid delivery, provide solid support for the construction of market.
In order to create the "preferred brand of crane customer parts", Xugong crane accessories will continuously improve itself, repay the society with better products and better services, and repay users.
