Brand value of Linyi engineering machinery brand
In December 12, 2015, Beijing held the 2015 Chinese brand value evaluation information release and 2015 China brand development forum "activities by brand building Chinese Association, CCTV, China Asset Evaluation Association and Chinese jointly organized by the Council for the promotion of international trade. At this conference, Linyi construction machinery brand successfully boarded the 2015 China brand value list.
Until now, the Linyi economic and Technological Development Zone Construction machinery brand strength is 70 billion 400 million yuan, the regional brand value reached 4 billion 300 million yuan, 2015 Chinese brand value evaluation of regional brand list (brand demonstration area), the success of the brand strength of fourth, is the 160 regional brand only a list of the engineering machinery brand demonstration area. This is the development zone after obtaining the "national construction machinery famous brand building demonstration area" after another brand award.
In recent years, in the fertile soil of the Linyi economic and Technological Development Zone, construction machinery industry quietly sprouting, from thriving to spring garden, from a single enterprise to the integration of industrial chain, engineering machinery industry cluster rapid rise. Volvo construction machinery, Shandong Lingong, mountain reconstruction machine, Liugong machinery such as a leader with nearly 60 supporting enterprises, the development of a set of engineering machinery six categories of machine production, facilities, hundreds of construction machinery parts ten production logistics enterprises in one of the Pyramid construction machinery industry cluster formation complete engineering machinery industry chain from procurement of raw materials, spare parts processing and distribution to the whole assembly, marketing, engineering machinery industry has become the beautiful scenery. The construction machinery industry of Linyi economic and Technological Development Zone has gone out of a new way of combining speed, quality, brand and benefit.
Today, the Linyi economic and Technological Development Zone Construction Machinery in the 2015 Chinese brand value evaluation of regional brand (brand demonstration area) the top 61, with fourth brand strength ranking, not only will continue to promote the upgrading of the Development Zone machinery manufacturing industry, will also cause the development of fission engineering machinery industry, promote transformation of engineering machinery industry structure adjustment and development mode. "In the famous enterprises and engineering machinery industry driven development zone" brand gathering area "construction as the goal, focus on cultivating a number of brand development zone enterprises, gathered a number of well-known brands, bigger and stronger a batch of leading enterprises with strong competitiveness, cultivate and attract a number of outstanding innovative brand. To promote the" transition zone to the China brand products "." Linyi economic and Technological Development Zone Market Supervision Bureau responsible person, at present, the development zone has the Volvo group, Huarun group, AXA, Shandong, Shandong chemical industry, light industry, Eastern Buyang Lingong copper, Yonghua filter and other 74 well-known brands and well-known trademarks, at the same time with the governor of Shandong Province, Shandong province quality award 1 famous brand (famous brand), the 20 mayor quality award 16.
In recent years, Linyi economic and Technological Development Zone continue to strengthen measures to grasp quality, firmly grasp the brand strategy of the "hand", with new management to enhance the market competitiveness of enterprises, to improve brand visibility. Strengthen the quality management of the enterprises, and actively implement the "6S" and "Six Sigma" management mode, extensive quality improvement, quality improvement, quality ratio, reduction of waste products and other activities, and comprehensively improve the quality management level of the enterprise; at the same time increase the technical inputs, strengthen standardization, metrology, certification and management of infrastructure, improve the content of science and technology. At present, 70% of the enterprises in the development zone have implemented the "6S" field management. The area is under the existing conditions and development potential, comprehensive select a number of high quality levels, the independent innovation ability of enterprises, increasing support from the supply of production factors, technological transformation projects, promote the enterprises to take the road of brand enterprises.
The 2015 China brand value list is not only an encouragement to the Linyi engineering machinery industry, but also the hope for its good development. On the arrival of the 2016, we have a better hope for it.
