Can "go out and extend service" can make construction machinery out of the plight
The cold winter of China's construction machinery industry has been continuing, and the engineering machinery industry has become the first large area of loss in the equipment industry. The serious reality makes the enterprise actively seek to turn the loss path. The basic idea of many enterprises around the "2025 China manufacturing" strategic transformation and adjustment, some depth adjustment, such as Liugong by business model adjustment increased after market services and the core components of the input; some width adjustment, diversified development path. Insiders say that Chinese construction machinery enterprises are actively developing areas such as Southeast Asia and South America, where Chinese products are quite competitive and have potential to tap. It is hopeful to cross the winter through a variety of ways.
Firm "go out"
The substantial decrease in demand for construction machinery in the domestic market is an important cause of large area loss in the industry, so expanding the overseas market is one of the inevitable choices.
In the first half of 2015, China's construction machinery enterprises have built a lot in the overseas market. Xugong took thousands of orders in the Middle East, and ZOOMLION received an order of 80 million yuan in the India market. But in a comprehensive way, there is still a lot of space for the overseas market.
India is a particularly noteworthy overseas market. 31, Wu Yunfeng, the former chairman of India company, told the reporter of Finance and economics weekly that the selling price of Chinese made cranes in India is higher than that of Japanese enterprises, and is expected to achieve greater growth in India.
Of course, overseas sales of domestic construction machinery enterprises can no longer rely on the traditional low price marketing strategy in the past. They need to pay more attention to product quality, and only focus on brand shaping can make the road wider and wider.
replace
The replacement of the product is also an important grasp of the construction machinery enterprises.
In May 2014, jointly issued by the Ministry of environmental protection, State Quality Inspection Administration of "non road mobile machinery diesel exhaust emission limits and measurement methods (Chinese third, fourth stage)" clearly pointed out that since April 1, 2016, "non road mobile machinery diesel engine exhaust pollutant limits and measurement methods for exhaust pollutants (Chinese one or two stage)" repeal.
Although this market cake is very attractive, but involves national subsidies or up to 100 billion yuan, "one step in place is still more difficult, only part of the update."
Extended service
There are not too many opportunities in the increment, and the stock business will have to dig out the opportunity. The maintenance of construction machinery has reached its peak. But as long as engineering machinery users use machines, there will be demand for new parts, such as post market operations.
If we want to become a major source of revenue for enterprises, we must deal with the problem of poor owners' sense of maintenance and difficulty in door-to-door services. Xiamen Engineering shares an agent "responsible person told the national financial weekly" reporter, engineering machinery user maintenance is not very strong sense, engineering machinery impossible to 4S shop to repair and maintenance, can be door-to-door service. "But the original price, the owner may not give you, or cut down the price, or not? And the construction machinery users buy accessories do not have to find the host plant, so the post market business for the host plant how much to share is not known.
The people in the industry said that the post market is the main body of enterprise profit, and is a measure of the maturity of a national engineering machinery market. In order to accelerate the improvement of the post market construction of China's construction machinery enterprises, technological innovation will be a key link. Only more innovative design and technical patents can be used to guarantee the post market profit.
Therefore, "going out and extending services" is the most urgent straw for construction machinery enterprises. We must do well these two measures and actively lead enterprises out of difficulties.
