China's engineering machinery enterprises should go to the world to see
"The world is so big, I want to see" this is a teacher's resignation letter content, but fire all over the network. For China's engineering machinery industry, it is also appropriate to apply this sentence. Because of the current state of our country, the stock pressure, overcapacity, the domestic market saturation, the development of enterprises are difficult. With the encouragement of the government, the construction machinery enterprises really should go out and look at it.
Next, take the three major construction machinery giants in China as an example, although their performance in the domestic market is also declining, the development of overseas market is booming.
Xugong Xugong Group: always focus on technological innovation, marketing, customer service service, the "iron triangle" in the consolidation of Central Asia, Southeast Asia, South America, Africa has a strategic market, actively explore overseas markets, according to the different needs of overseas market, launched the adaptability of products. The marketable product line, excellent vehicle performance and after-sales service make the XCP products overseas market, overseas market expansion and global layout make a breakthrough.
Sany: Sany related responsible person, international is the company's "third business". In order to get a good third business road, 31 made full preparation. The first is the creation of brand-name, 31 set strict standards for oneself, in the production, technology, quality inspection, environmental protection, services and comprehensive international standards; second is the establishment of an international marketing network, now 31 has 30 overseas subsidiaries, has built 15 logistics centers in the world; followed is to build an international R & D the network, in the developed countries, China and the United States, Germany and Japan established R & D institutions.
ZOOMLION: ZOOMLION said, the company is focusing on the development of overseas markets, actively introducing high-end products and making breakthroughs in the international emerging markets. Concrete machinery company, concrete pump, mixing stations and other products for the first time in Thailand, Chile, Costa Rica, Ecuador and other countries; mixing products by virtue of its high adaptability to construction in the alpine region and superior product performance, won the thousand million level orders in Russia; lifting machinery, demand characteristics for the Southeast Asian market the development of a series of small tonnage crawler crane, widely used in city infrastructure construction in Singapore, Malaysia, Vietnam, Hongkong and other regions and multifunctional lifting tower crane; company products export momentum in the Southeast Asian region, the market share continued to improve, also achieved good sales performance in the regional market in the Middle East, the average market share in the leading position in the industry.
The "go out" behavior of the three giants of construction machinery has enhanced the confidence of the company and set a good example for all engineering machinery enterprises in China. When the domestic market is depressed, it is better to go out and see the outside world. Self training as final retreat set director of 100, the world is so big, should go to see.
