China heavy steam sounded the Northwest market northwestern region to sell 15 thousand vehicles 

"Historically, compared to several other heavy card markets in the country, the Northwest market accounted for a small amount. But in recent years as the "western development" and "The Belt and Road 'drive, its potential is very large. This year, the sales of our heavy cards in Xi'an were up about 60% compared with the same period last year.

In the recently held "fuel-efficient" 2016 China heavy man "endless" as the theme of the Manchester technology products with high efficiency and fuel saving challenge live XiAn Railway Station event, Chinese Chongqijituan Sales Department Deputy General Manager Duan Hengyong made a detailed introduction to the strategic deployment of heavy truck in the Northwest market.

A different fuel economy

Looking at the heavy card market in recent years, it is not difficult to find that the oil saving challenge competition held by truck enterprises has come out in a variety of forms. So is China's heavy oil challenge launched by "heavy truck" or "ingenuity"? Is there a reference for fuel consumption?

"Unlike previous oil saving events in the market, our fuel saving competition is mainly about authenticity, real operation vehicles, real transport scenarios and real fuel consumption." Duan Hengyong revealed that all the cars used for the race were uniformly configured for users' actual operation vehicles, all of them were HOWO-T7H 400 horsepower 6X2 tractors, with the same service life and working condition. The consistency of the racing car ensures the true and effective results. In addition, the race is about 100 kilometers, and the whole high-speed and non closed live environment also means that the contestants should be transported and transported in the traffic flow as usual. The authenticity of the game scene ensures that the result of the competition is more close to the actual operational fuel consumption.

It is understood that the fuel consumption of the XiAn Railway Station is low, and the record of the southwest section of the first station (24.63L/ 100 km) is broken by the achievement of 100 km 24.02L. In fact, the 12 players who participated in the oil saving challenge in the northwest region were all below 30L/ 100 kilometers.

"A lot of fuel economy does not use actual operating vehicles and actual conditions, similar laboratory data, and can not truly reflect the user's fuel consumption. Our fuel saving competition provides a fuel consumption data that is close to the real operation, and let users know what level of fuel consumption we can get to low. This is one of the original intentions of holding fuel saving competition. Duan Hengyong said.

"We want to tell the users through the fuel economy that heavy cars are fuel saving themselves. At the same time, let the user really feel that the same car, if it is open, the fuel consumption will be much lower than before. "

Bullish on the 15 thousand targets of the Northwest market this year

It is understood that China heavy duty oil saving challenge tournament was held in southwest, northwest, northeast, central China, East China and Southern China in the seventh competition area this year. There are three considerations in the selection of host cities: coverage, centrality and market potential. "We have to have a market, and we can think about organizing this activity, and we can get better results. So, we choose the site is basically the central city of the region, and is a relatively large sales city. "

It is worth noting that the start of the oil saving challenge, the first two stations are held in the western region, and the northwest section of the site selected in Xi'an, what is the intention of this?

Duan Hengyong said that China's heavy steam is optimistic about the development potential of the Northwest market and has made a breakthrough in the northwest region. "This year, we sell about 1000 heavy cards a month in the northwest region, and about 10 thousand sales in 1-8 months. Sales of heavy cards in Xi'an have increased by about 60% over the same period last year, and Tibet has also sold about 1500 heavy cards. We used to sell 300 cars a year in Tibet. So, the western development, infrastructure investment, The Belt and Road, to drive the economic development of the western provinces at the same time, also indirectly led to the heavy truck sales. Therefore, the first two stations of our oil saving race have chosen Chengdu and Xi'an. " He also said that the western region is far away from the heavy truck headquarters in Shandong, and its product popularity and user acceptance are relatively weak. Therefore, first holding in the western region can better enhance brand awareness.

On the basis of the development prospects of the western region, China heavy duty Sales Department has formulated the goal of selling 15 thousand heavy trucks in the northwest regional market in 2016, an increase of about 45% over the same period last year. Duan Hengyong said that it would not be possible to establish such a high growth target with the strategic deployment of China heavy steam. At the same time, in order to snatch the Northwest market cake, China heavy steam has also done a lot of effort on the product.

First of all, China heavy steam follows the industry transformation step and continuously optimizes the product structure according to the market situation. "Around 2010, we can make up more than 80% of our engineering cars at the most. In recent years, with the introduction of man technology and the development of man platform products, the structure of the product has changed greatly. At present, the sales of heavy steam engineering vehicles only account for about 1/3 of total sales, and more than 70% are highway vehicles and special vehicles. The ratio of truck and tractor to 55%-60%. " The adjustment of the product structure has laid the foundation for the promotion of sales.

Second, actively develop products that conform to the new regulations. In view of the new national standard GB1589, China heavy truck has developed a variety of vehicles, including light weight, middle axle trailer, middle shaft car and so on.

Third, according to local conditions, the introduction of targeted products in different regional markets. "In Northwest China, we have made some adjustments and improvements on the basis of existing products. According to the specific usage of each area, we recommend some more suitable vehicles for users." In addition, the hosting of the oil saving competition can also promote the brand influence, and can also indirectly promote the sales of products.

It can be seen that China heavy duty truck has already sounded the horn of the Northwest market, and is under the double guarantee of product strength and brand power, and is expected to make new breakthroughs in the northwest area.