Construction machinery industry how to better enter the overseas market      

nowadaysconstruction machineryThe internationalization of the industry step by step forward, but the real internationalization is not only to go out, more important is to go in. China engineering machinery enterprises in "going out", perhaps more should think about is open the gate in the international market at the same time, how to really integrate into the international market.

At present, China engineering machinery enterprises have accelerated the pace of "going out", the export of products, and foreign investment in factories, cross-border acquisitions, in order to seize the international market share, the construction machinery enterprises gexianshentong. But the truth is, "going out is easy, getting in is difficult."."

Many enterprises have a Chinese to when the boss's psychology, face a lot of opportunities at the end of super financial crisis and temptation, in terms of capital, psychology and action are all shown urgent and strong, eager to go out, eager to do large-scale. After the acquisition was found in the strategic layout, in the cultural integration, market coordination, technical docking and so on, many problems are not considered, all the problems have become obstacles to go in.

China enterprises abroad from the native environment, but still can not get rid of the inertia of thinking, inertial thinking determines the behavior of the inertia, facing a new environment, we still use Chinese style of thinking to do international thinking. Unable to understand, integrate into local politics, laws and culture, as an alien species, acclimatized, and even attracted lawsuits.

In addition, the transnational merger and acquisition, the enterprise has paid in equity acquisition of both gold and silver, also formed a recursive relationship, but the culture is difficult to truly fusion of capital across borders, but the culture gap between enterprises uneven fill. Equity combination, but the heart is not integrated, a business of two cultures.

Sow the human not old, the scenery here is fine. For engineering machinery enterprise at present, going out is undoubtedly one of the effective ways to promote the development of the industry, how to better into the overseas market is worth pondering. Gold ten years or so, cold and cheerless, the beautiful scenery is always in the next place waiting for the arrival of construction machinery!