Example force: ZOOMLION draws high growth curve abroad       

The overseas market is becoming the new growth point of China's equipment manufacturing industry. ZOOMLION has won the big list on the road to the international stage, and the sales curve of continuous listing has set a good example for other enterprises.

In March 13th, 50 QY75V wheeled cranes started from the ZOOMLION spring pond Industrial Park and went to the Reliance group in India. The total value of nearly 80 million yuan products is not only an example of ZOOMLION's expansion of the international market, but also a high growth curve for ZOOMLION and even the whole Chinese equipment manufacturing industry.

ZOOMLION oversea Gold Rush

"This is the result of ZOOMLION's full development of the" craftsman spirit "and increasing the global allocation of resources. At the departure ceremony of the same day, Pan Zhenyang, the executive deputy general manager of ZOOMLION overseas, said so.

It is understood that during the procurement bidding period, Reliance group has made a comprehensive comparison of the top global construction machinery and equipment manufacturers in terms of price, performance and service. Finally, ZOOMLION QY75V crane stands out with sophisticated research technology, tailored adaptability and nanny fit service.

Deputy general manager of ZOOMLION crane company Su Min introduced: "QY75V" is aimed at the South Asian market lifting requirements and the development of a specialized automobile crane, through the simulation of South Asia special use conditions and working environment of the most demanding travel and working reliability assessment, reliability reached the international advanced level. The model has more than 80% in India's 70 ton truck crane market.

The excellent performance of the QY75V wheel crane is only the tip of the iceberg to expand the overseas market by ZOOMLION.

According to Pan Zhenyang, in recent years, ZOOMLION has continued to increase the global allocation of resources and set up a sales and service platform in 80 countries. Now, ZOOMLION international localization includes: platform localization, personnel localization, business mode localization, and some areas are still realizing financial localization.

At the same time, under the support of strong R & D capability, ZOOMLION technology team has fully considered the performance of products and the climate conditions of different countries, and has developed many kinds of marketable products favored by overseas customers.

In North America, ZOOMLION successfully obtained $20 million in large crane equipment; Pakistan, ZOOMLION gains 20 mixer orders, a record in recent years, a new record in the country China direct export mixer; in the Middle East (including Saudi Arabia), just after the first half of 2014, ZOOMLION has achieved operating income grew more than 100%.

A "high growth curve" in which quantity and quality are synchronized

The just concluded national NPC and CPPCC, Prime Minister Li Keqiang stressed again to promote the "The Belt and Road" construction, and encourage the construction machinery and equipment manufacturing enterprises to the world Chinese.

The general manager of ZOOMLION company, overseas senior President Zhang Jianguo believes that the implementation of the national "The Belt and Road" strategy, will be better for many manufacturing enterprises, high-end equipment including ZOOMLION faster going out to bring new opportunities.

In 2015, ZOOMLION overseas strategy will be done according to "collection, focus, localization, that is the set of company resources, focus on key overseas markets and the hot market, good customer service, logistics service overseas localization management, market management system construction in three node resources.

There are signs that overseas business will "draw" ZOOMLION's new "high growth curve".

It is worth mentioning that the combination of the "high growth curve" and the "high growth curve" is a synchronous promotion of the quality of operation.

In the past year, facing the challenges of the development of the industry, ZOOMLION has strictly controlled the management risks and persisted in the management principle of quality growth. In order to preserve the quality of business, ZOOMLION has even offered to give up a lot of orders.

"Looking back at the development of the market in the first 20 years, we won a world-class campaign with speed, capacity, service and high performance price ratio, and achieved today's market layout. The current new normal requires us to set up the "extreme" thinking, pay more attention to upgrading and upgrading of operation, and constantly achieve the ultimate goal of meticulous management, so as to achieve the ultimate goal of technology, quality, cost and service.

Zhan Chunxin said, "the new year, ZOOMLION will continue to deepen the internal reform of each business unit, pay more attention to stimulate creativity, pay more attention to the responsibility and incentive of talents, build a high-speed train in each compartment are self-contained power, creating flexibility and speed of large enterprises."

At present, the "going out" of the equipment manufacturing industry has become a national strategy. In this year's government work, Premier Li Keqiang pointed out that "let the Chinese enterprises get to win and walk steadily, and strengthen their strength and grow in the international competition".

"The Belt and Road" strategy will enable ZOOMLION and other equipment manufacturing enterprises continue southward, westward, become an important support The Belt and Road along infrastructure construction. From this point of view, the south of the 50 ZOOMLION QY75V wheeled crane is at the right time, but this is just the beginning. This is true for both ZOOMLION and China's equipment manufacturing industry.

At present, the internationalization development became an ambitious enterprise ZOOMLION as lofty ideals and high aspirations, advanced engineering machinery manufacturer in China, with exemplary good, its excellent performance in overseas markets also set an example for other China power engineering machinery enterprises.