Fujian Quanzhou machinery parts industry advantages need to consolidate and improve
In 70s and 80s, Fujian Quanzhou automobile engineering machinery parts industry "," thriving A new force suddenly rises. "," tire screws, nuts and other fasteners production, and a steering knuckle, a piston and other parts sold throughout the country, production and sales in the country's top auto parts industry. In 2011, Quanzhou automobile and construction machinery parts output value has exceeded 10 billion yuan, as a whole has had considerable impact at home and abroad. At present, Quanzhou City auto parts (Mechanical Engineering) industry is facing capacity sprawl, vicious competition, the industry threshold low development problem, regional competitive advantage in Quanzhou automobile and engineering machinery accessories industry accumulation is weakening, to consolidate and improve the mechanical parts industry advantage.
Industry faces development dilemma, regional brand is affected
Affected by the economic situation at home and abroad, the industry development is facing unprecedented difficulties." Quanzhou City auto parts (Mechanical Engineering) association chairman, general manager of Shengde Machinery Co. Ltd. Jiang Huoyan told reporters that the current Quanzhou production of "four wheels" a total of more than 100 enterprises, the size of more than a dozen. Because of the market downturn, the industry disorderly competition has reached its peak, some above scale enterprises in order to survive temporarily also follow the price war, led directly to the regional brand undervalued.
It is reported that the automobile chassis fastener parts of Quanzhou auto parts enterprises in the national market share reached 85%, accounting for 10% of the share matching car factory; the "four wheels" products accounted for the domestic market share of 60%, accounting for 30% of the market share in Southeast asia.
Jiang Huoyan said, Europe, Southeast Asia and other regions of Quanzhou production of "four wheels" product quality approval, many enterprises have become the international brand OEM factory, but in order to compete for orders, interacting with other companies, not only for foreign profit from still virtually reduced the value of the products. And even worse than the value reduction, such a foundry also wasted national resources.
In this regard, Quanzhou City auto parts (construction machinery) vice president of the trade association, Quanzhou Hengtong Machinery Parts Co., Ltd. General Manager Yang Yuangong also have deep feelings. He said, now the Quanzhou auto parts industry (Mechanical Engineering) "very ill", disorderly competition in the market, leading enterprises are faced with low profit or no profit dilemma. In order to survive, many companies have to continue to expand their capacity to boost their profits.
He said, many enterprises scale up, but there is no order, it can not survive, so it can only reduce profits, maintain the company's development. In the process of reducing profits, there are some people who benefit from a lot of people think that this is safe, in fact the enterprise is going to end more "unsafe".
2010 years ago, the construction machinery industry has been in the rapid growth stage of development, in this process, Quanzhou machinery parts enterprises are profit from investment and start the cycle. After more than ten years of expansion, the industry has gradually moved towards the stage of competition between production and marketing asymmetry and chronic suicide.
Among them, the most serious is the price war, enterprises compete for customers, each other to lower prices. Especially small family workshops because of low management costs, small risk, you can survive, through low price sales to order. Large and medium-sized enterprises to obtain orders, not only to ensure the quality of products, but also with the family workshop in a competition, in ten, it is difficult to "deus ex," so many have begun to join the price war."
Even more frightening is that many enterprises in reducing prices while reducing quality standards, so that the product towards low-end. And low quality, but also lead to a high frequency of accidents, short service life, the decline of enterprise orders vicious chain effect.
Yang Yuangong said that the manufacturing industry itself is a large investment, the profit space is limited in the industry, now Quanzhou machinery parts enterprises are facing "infighting" embarrassing situation. The upgrading of the entire industry transformation is very unfavorable, will lead to a lot of enterprises into the "total assets in the expansion of net assets in reducing the cycle, may also make the decades of industrial advantage accumulation, be destroyed on one day.
Calling for self-discipline and establishing industry quality standard
In the interview, many companies believe that the threshold is one of the important reasons Quanzhou machinery parts industry so the status quo is the industry access is low, there is no corresponding national standards.
It is understood that the last century in Japan in 70s has also experienced this industry pains, enterprises only pursue profits, but neglect to improve product quality, finally government business owner must to Germany to participate in training, qualified after returning home are eligible for the Corporation, which is on Japan after the engineering machinery industry leading technology foundation.
"The market is changing, and our thinking, patterns have not changed."." Yang Yuangong said, machinery parts industry can learn from Japan, Europe and other places of some practices, set up industry access threshold, enhance the level of self-discipline. This will not only guarantee the quality, optimize the competitive environment, but also benefit the long-term development of the industry.
In addition, Yang Yuangong hope that the industry can get rid of each other to keep prices down, to maintain the status quo of customers by price, change to improve product quality and value to win customers. To use Quanzhou "four wheels" industry has accumulated more than ten years, continue to improve the quality of the products, jointly started Quanzhou manufacturing brand, create more profit.
Jiang Huoyan believes that as a complete vehicle products, "four wheel belt" products if the performance is not good, will affect the safety of the vehicle. If a company's product quality problems, for the Quanzhou auto parts (construction machinery) industry, the whole regional brand, is a heavy hit. Therefore, there must be an industry threshold, such as investment scale, technical investment, etc., to protect the quality of Quanzhou auto parts (construction machinery) industry products.
At the same time, Chiang Kai Shek, representing the Quanzhou City auto parts (construction machinery) Trade Association called on the industry to jointly draft quality standards. He said, previously, Quanzhou City auto parts (Mechanical Engineering) association has cooperated with the Quanzhou Bureau of technical supervision of the products do not meet the capacity requirements of ban. However, due to the current "four round of belt" there is no corresponding national standards, it is difficult to carry out continuous supervision.
Active transformation and upgrading of regional Baotuan development
In this context, many Quanzhou machinery parts enterprises have realized the importance and urgency of the transformation and upgrading, and through efforts to bid farewell to the price war, to the inventory, dig the growth of subdivision plate better, find a niche in the market, to create their own advantages.
Jinjiang Anhai Liancheng machinery is a representative of the transformation of auto parts enterprises. As temporary workers, Volvo, lonking, Liugong, Shanxi industry and other various loader products supporting the production enterprise, the company in 2012 GDP rose from about 20000000 yuan to about 60000000 yuan, in 2013 more than doubled, reaching 120 million yuan.
Analysis of Liancheng Machinery General Manager Wu Wensheng, has been able to achieve contrarian growth in the industry downturn, because the company in these big companies close to the continuous workers, independent research and development of ancillary products, and sales to the company. "As in the past two years, although the domestic loader market decline, but because of China's loader production industry chain has been formed, the world's highest price, so the market share is still out there. In this case, we do OEM and parts of the enterprise market to survive, can only choose a field do, do fine, take the technical route of reform, focus on become a leader, and the establishment of various barriers, and gradually formed a lasting competitive advantage."
The first model transformation Quanyong machinery is also Quanzhou machinery parts in the enterprise. In order to better meet market demand, the company actively adjust the product structure, the development of new products and new technology, to stabilize the old market, develop new markets and moving from low-end products to high-end market host maintenance market.
With the Sany, Xiagong, lonking, Shanghai Pengpu, British JCB and other well-known host supporting manufacturers, Quanyong machinery entered the development stage of rapid growth. At present, the company has owned 3 companies belonging to the larger enterprises in the city of Quanzhou engineering machinery industry.
In order to solve the problem of Quanzhou machinery industry faced at present, South Road Machine chairman Fang Qingxi said, this is a common problem in the equipment manufacturing industry, the healthy development of the industry needs a normal market competition order, if you are in a price war, copy, then the market will be eliminated. According to him, Quanzhou is currently building the equipment manufacturing industry association, the association was founded to dredge the upstream and downstream industry chain docking, hoping for the upgrading of the quality of mechanical parts industry plays a certain role.
From the current point of view, Quanzhou machinery parts industry should go on pushing the development route, working together to enhance the added value of products, to minimize unnecessary friction and enhance the ability of enterprises in the region, to enhance the overall competitive advantage of Quanzhou machinery industry。
