German construction machinery industry perspective: export champion comes from innovation
Innovation is the development of an industry inexhaustible power and source of growth, the German engineering machinery innovation on the basis of development, and become a leader in the German industrial field.
The biggest industry
As one of the five major industries in Germany, machinery and equipment manufacturing industry, ahead of the electrical equipment and vehicle manufacturing industry, ranked first in the German industry. In 2013, Germany had more than 6 companies, a total of about 9 million 860 thousand employees.
Needs to be emphasized is that the automobile manufacturing and electrical equipment production has obvious characteristics of parts standardization and mass production, and the field of engineering machinery is often the production of a single product, small scale. The average turnover rate of mechanical engineering brought by custom engineering has dropped to about 2 million 90 thousand euro.
The field of mechanical engineering are mostly medium-sized enterprises, 87% enterprises with fewer than 250 employees, 2/3 employees and even less than 100 people, only 2% of enterprises with more than 1000 employees. These small and medium-sized enterprises, with their own special field expertise, become the leader of the world market.
Export champion
The construction machinery industry in Germany is export-oriented, and 77% of the revenue comes from overseas markets. In 2013, Germany's trade surplus was as high as 9 billion 300 million euros. Machinery industry globalization has become increasingly prominent, the specific performance in the German machinery manufacturers on the offshore direct investment (FDI), as well as from direct foreign capital investment in the construction machinery industry has a significant increase in germany. Germany has a 15.9% share of the global machinery industry, ahead of the United States and china. More than half of Germany's machinery and equipment manufacturers are leaders in the world market.
Commitment to innovation
Application of the latest technology is a prominent feature of the German construction machinery industry, with innovative products and services to help customers win competitive advantage. In 2012, about 1/4 of construction machinery products brought about a significant increase in turnover due to significant improvements in new products or products. From 2010 to 2012, 70% of construction machinery enterprises launched at least one new product or a remarkable improvement product.
In 2012, the German engineering machinery industry innovation spending up to 13 billion 300 million euros, was significantly higher than that in the same year on research and development (R&D) (2012 R&D in the field of cost expenses for 5 billion 800 million euros). This difference demonstrates the importance of engineering and design, which is essential for successful product marketing.
Highly skilled personnel
Well educated high-level technical talents are the most valuable wealth of this industry. The German construction machinery industry has 183 thousand engineers, with the development of construction machinery industry, the demand for engineers will continue to grow. In fact, only the excellent technical engineers can ensure the innovation of construction machinery industry and ensure the international competitive position. However, most of the staff didn't have a college degree, at least after the primary occupation training qualified for a number of years, on the one hand, the field of engineering machinery enterprises in Germany staff is very good to meet the growing needs of.
In many ways, construction machinery in Germany is developing steadily and rapidly, with rich achievements in science and technology, and will continue to grow and grow in the future.
