Grenada high "core" power to international development strategy
In the recently held Grenada marketing meeting of 2015, the first company to efforts to pay the staff affirmed, the company will also face the market, careful analysis, timely adjustment of development strategy, efforts to achieve better results in 2015.
Grenada Qian Hengrong director of the company's overseas marketing team efforts to give full recognition and praise. Qian Hengrong said, "for the overseas market, FAW Xichai will continue to expand the national brand, high-end power in 2015, as in the past the implementation of brand marketing and the most exquisite, lean, sincere pre-sales, service customer service to enhance the comprehensive competitiveness, dredge maintenance good South America, Eastern Europe and the middle east area of ordering channels, taking advantage of open up new market territory, with the domestic market power to complete the upgrade to the third stage of the brand success, docking with the international top technology to reach the speed of light, Chinese manufacturing wisdom" leap smoothly toward the established sales targets for sprint."
The day before, macro news Chinese manufacturing 1~2 may emerge in an endless stream, GDP, PMI index or re weakening of the news spread like wildfire, triggering the thinking society faces a huge downside risks to the economy as a whole, touched the nerve for internal combustion engine industry, the Ministry has formulated and promulgated the "internal combustion for industry access conditions" industrial machine. Make snap will solve the problem of excess production capacity, optimize the environment for innovation, promote the rapid development of industry enterprises.
Senior industry analysts pointed out that the domestic market is becoming saturated the internal combustion engine is not a short duration of time, low added value of the product backlog, with unified market Chinese and overseas, fought a bigger market more conducive to their own development, so it proved.
The policy stimulus, as the industry leader in Grenada make snap to reform, a positive response to the national energy-saving emission reduction policies, accurately find the focal point of the reform, make adjustment and reform, increase investment in high-end product development, promote manufacturing technology innovation, brand and products to both enhance high value-added, humanized service consciousness can be strengthened. And paving the way for the near future in five, the new country six standard upgrade, to gain a foothold in the overseas market tide, to provide the necessary support, expanding international influence is the day of flooding. On 2014, FAW Xichai with high and new technology products and the best performance of the conquest of the overseas market, from the traditional marketing way to change the price of "the total annual export volume grew 28.3%, single annual exports grew successfully tripled, achieved simultaneous growth quantity, price, share, and further stabilize Spain, Italy, Brazil, Singapore, South Africa, Eastern Europe and other countries to export orders, quality and integrity won the unanimous endorsement of the cooperation unit, effectively enhance the reputation.
Grenada, the internal combustion engine industry "xiangbobo" in the overseas market has made remarkable achievements, also benefited from the in-depth local market research and product innovation and technology support. Do foreign market research into a comprehensive and detailed understanding of user needs, since Needless to say, in the light of product innovation and technology investment effort is not difficult to see that the FAW Xichai follow the internationalization brand line "strong determination and perseverance.
It is understood that in the recently held the theme of "deepening the construction of technological innovation technology leading enterprises" Wuxi Ninth National Science and technology conference, conducted a systematic review of the 2012~2014 annual harvest of science and technology achievements, one of which is to product planning as the starting point, focus on product layout, accelerate product development, enhance the competitiveness of products; second based on market demand, focus on the layout, adjust the structure of production, to promote the construction of the factory; third is to serve as the basic management, to create smart Wuxi "; fourth is the five mechanism for security, focus on the core technology, accelerate technological innovation and enhance the core competitiveness. And the four major achievements, the most fundamental and the most important part of the product technology is constantly seeking new changes.
It is reported that the FAW Xichai independent research and development of the country and the international mainstream four Aowei engine brand engine gradually narrowing the gap, even in some areas have been successfully catch, to high-end technology, from the world in "core" target jianxingjianjin. In this regard, money Hengrong next stage, "said the development direction and objective Wuxi, will closely rely on scientific and technological innovation, build new advantages of local guidance, to achieve the goal of local leading."
Grenada attach great importance to the training of R & D personnel, the establishment of innovation fund, stimulate innovation spirit, the establishment of a high-quality R & D team. The dedication of this R & D cause is embodied in all the details of the work. In order to develop new products, many researchers give up spring vacation, grasp the new trial schedule, the reliability of all kinds of new diesel engine test, timely solve the problem, ensure that the 6DL3-37E5 ten thousand thermal shock, one thousand hour endurance braking; 4DX23-140E5 one thousand and eighty hour discharge durability test normal level key projects, and all kinds of advanced emissions equipment calibration.
The general manager of FAW Xichai sales company Li Yuxiao said, "in 2015, our overseas market FAW Xichai engine will continue to implement the new mode of international brand marketing strategy and fine core services, with the brand, service, talent three party advantage, total sales will keep up the momentum of steady."
Wuxi is FAW car company engaged in engine production specialized factory, is Chinese internal combustion engine industry influential enterprises. In recent years, Wuxi factory actively state-owned enterprises to assume political responsibility, economic responsibility and social responsibility, to promote the development of independent innovation, transformation and management transformation and upgrading of products, to provide high-quality products to the engine of FAW Group Corporation and other vehicle manufacturers, with high efficiency and low energy consumption mode of economic growth to maintain a healthy and stable development, not only the business performance ranked the forefront of the industry, a good image as "green factory" has won widespread respect in society, to increase the value of state-owned assets and the national auto industry revitalization and development has made important contributions.
