Group hand rock equipment giant paper
The construction machinery industry seemingly placid, in fact, pregnant with the change and breakthrough. These two days, a joint industry sensation low-key, cooperation news group and a Sandvik Lingong came out, that sparked heated debate. The secret to the last minute of the press conference to worded press release, and it seems to be Sandvik Group of workers and low-key in the end. How do the parties see this cooperation? What is the reason for more than two and a half years of talks on a joint venture to fruition?
With the cooperation of Sandvik Group work is not to play by the rules. From the beginning of 1985, China market, Sandvik has established a number of joint ventures in China, some segments of prior partners mostly in Sandvik has been involved in the successful operation experience. In the group of Lingong excavators and loaders and mine car field achieved a sit up and take notice results, but there is no rock equipment manufacturing experience, what attracted looks are not dominating the Sandvik Group of workers?
Deputy general manager of Ji'nan Lingong group heavy machine Co. Li Liangang believes that cultivating experience group has experience in the operation of the joint venture work projects and new projects, attracting Sant Vic. Work group in 2011 in Ji'nan, starting from zero to carry out mine car business, a short period of three or four years, already has annual sales of 720 million, exports $80 million results, and off highway truck wide market share of domestic and export have become the benchmark way ahead, domestic enterprises in the same industry. In view of Sandvik Group, in Chinese Lingong experience for new partners is crucial to determine.
Of course, in the work group after in-depth understanding, in the mid market operation experience and advantage in the supply chain and lean production in areas such as touched by Sant Vic. Li Liangang to China construction machinery business said, Sandvik new global CEO Mr. Rosengren made a special trip to Ji'nan were investigated on paper group in January 2016, Mr. Rosengren visits the new project on the operation experience of Lingong group gave a high evaluation, and the necessity of joint venture project was fully affirmed.
Despite the twists and turns in the process of the joint venture negotiations, the wisdom of the leadership and the consistent development goals have ensured the smooth achievement of the cooperation.
In the view of Lingong group president Yu Mengsheng, is not only the choice of Sandvik Group is also temporary workers, temporary workers chose Sandvik group. Up to now, "workers" products include loading (loader), dig (excavator), transport (mine car), flat (grader), pressure (roller) in several areas, mining equipment, Sandvik rig and downhole equipment brand and technology advantage is paper group need. After the establishment of the joint venture, work group will be able to provide a complete solution for the mine mining users.
It is understood that the newly established Ji'nan rock group Paper Technology Co. Ltd. (hereinafter referred to as "Lingong rock group") will operate independently, Sandvik Group holding 35% stake of 65%, temporary workers. In the official product into the market, will adopt a dual brand strategy, high-end brands continue to Sandvik name, the joint venture company is using the rock group Lingong brand, high end brand portfolio will jointly develop equipment market ore.
In Chinese Sandvik strengthened the development of the market in recent years, Sandvik China Invest-holding Company President Zhang Zhiqiang said, in the development of the market China Sandvik took various forms, with domestic enterprises cooperation is an important way to enter the market in the end. Sandvik Group cooperation with the workers and the implementation of powerful alliances, he hopes the rock group Lingong can create new growth point in Chinese market and overseas.
Well versed in Confucian culture essence of the group with low temps to win market recognition, this time, temporary workers group in the field of rock equipment targets: in the drilling rig and downhole equipment field, enter the top three, with three to five years of course, this is only a short-term goal of mine rock group of workers. The longer term goals are actually determined, and workers are more willing to speak in actual action.
