How to develop: construction machinery is still facing challenges this year
In 2014, China's construction machinery industry continues to be in a downturn, for 2015, how to get out of the predicament, is still the challenge faced by the current enterprise.
Financial benefits are limited
The central bank announced the day before, since March 1, 2015 lowered the RMB loans of financial institutions and the benchmark deposit rate. The benchmark one-year lending rate by 0.25 percentage points to 5.35%, the benchmark one-year deposit rate by 0.25 percentage points to 2.5%; at the same time with the promotion of market-oriented interest rate reform, financial institutions deposit interest rate floating range from 1.2 times to adjust the benchmark deposit rate is 1.3 times.
Industry experts said that interest rates can create a more relaxed monetary market environment, is expected to boost the downstream infrastructure and real estate investment rebound, accelerate social inventory digestion, and is conducive to the improvement of the downstream chain funds, the payment of accounts receivable to improve the quality, so as to drive the demand for construction machinery industry, accelerate the pace of recovery.
But the industry also believes that the drop in the short term is good for the development of the industry, but the space is limited. On the one hand, the drop will bring financing demand and debt costs to reduce, to a certain extent, stimulate demand, so the mechanical subdivision of the construction machinery sector relative benefit.
On the other hand, although previously by "theme The Belt and Road" to stimulate the construction machinery sector valuation repair was the highest peak, the industry average PE (private equity) more than 35 times, 20 times than 2013 average PE increase. However, the performance of the major companies in the industry is significantly lower than expected, the industry stock prices relative to the previous high points are back more than 20%, therefore, the quasi short-term or promote industry rebounded slightly, but the space is limited.
In addition, because the market concentration significantly increased, large enterprises to market fluctuation is more and more strong resistance at the same time, many small and medium-sized enterprise market share shrink is serious, and the macro economic downturn, downstream customers operating pressure and the ability to pay the background of tightening, the whole industry rising credit risk.
With the increase of industry demand and potential credit risk, the product competitiveness, the radical degree of credit sales and the ability of cash flow turnover will become the main driving factors for the differentiation of inter firm credit quality. Among them, the enterprises with relatively strong product competitiveness are more likely to obtain performance and cash flow support through normal sales, while some enterprises with insufficient competitiveness are under the pressure of declining market share or the risk of being eliminated. The credit quality of the industry also makes the interest rate cuts bring some discount.
In 2015, open the positive stimulus in the channel to cut interest rates, as well as environmental infrastructure investment steady growth and improve the export recovery, construction machinery industry supply and demand pattern and corporate earnings are expected to accelerate the improvement of industry, the economy downturn trend is relatively slow climb, but to see significant improvement in asset quality and profit needs time.
Policy support development
The Ministry said the mechanical equipment industry division director Wang Jianyu before the equipment manufacturing industry is an important part of the national economy and the foundation, is the main battlefield of economic structural adjustment and development mode of the equipment manufacturing industry in our country is in a critical period of transformation and upgrading, is from large to strong stage of historical development, to the realization of the comprehensive construction of the power equipment manufacturing industry, we must unswervingly promote the development of innovative, green, intelligent, advanced equipment to speed up the development of high technology content, high added value and resource-saving manufacturing industry, focusing on the construction of the power equipment manufacturing industry, promote industrial restructuring and development.
At present, China's construction machinery industry is facing the following transformation tasks. First of all, the industry needs to establish and perfect the industrial technology innovation system, construct the development mechanism of two integration, to achieve breakthroughs in technology level.
Secondly, we should focus on strengthening the manufacturing of basic components. The basic technology and basic materials, largely determines the quality of products, to improve product quality and reliability of supporting ability as the goal, to encourage the host and the supporting enterprises combined with public relations, to accelerate key parts, key components, sensor development and industrialization, collaborative innovation to support downstream enterprises.
Secondly, comprehensively promote the quality of brand building, to strengthen the main responsibility for the quality, the promotion of advanced technology and quality management methods, promote enterprises to establish a comprehensive, full lifecycle quality management system, and accelerate the development of enterprise clusters with global competitiveness, realize the competitiveness in the global scope of promotion.
Finally, actively promote green manufacturing. To establish and improve relevant standards and regulations, strict regulation and management, according to the principle of reduction, reuse, recycling, efforts to reduce energy and resource consumption, improve resource utilization, reduce waste water, waste gas and solid waste discharge level.
It is understood that at present, the Ministry of industry and other ministries have for the construction machinery industry characteristics to develop a special plan to carry out work.
The ministry began to "new product mode with hand, the establishment of a number of downstream close cooperation and a clear division of labor, and shared interests with the new pattern of the integration of industrial organization, actively build production and demand docking platform more inter regional information sharing, strengthen exchanges, promote cooperation between the upstream and downstream industry chain enterprises. As a link to the capital, to strengthen the "main hand", to encourage enterprises and host parts enterprises to set up a joint company to form common shares to form a community of interests, sharing innovation, promote and strengthen supporting; continue to promote the automobile and automobile bearings, and machine tool industry cooperation.
To promote the first set of domestic major equipment and key basic components, focusing on supporting domestic major equipment and key basic parts of new products demonstration and popularization and application. The state will provide support in taxation, import and export, and try to establish the first set of compensation system for major technical equipment insurance.
Second hand market should pay attention to
It is understood that the current domestic second-hand construction machinery has more than 5 million units, in 2015, the annual sales of construction machinery will reach more than 1 million units. In accordance with the life cycle of machinery and equipment, it is estimated that by 2020, the annual number of construction machinery scrap will be as high as 1 million 200 thousand units. Although a huge number, but the legitimacy of second-hand products on the market remains to be solved.
Second hand construction machinery sales are generally divided into three kinds, the first by the dealer's own channel digestion, second through Tianjin, Shenzhen and other two mobile phone distribution market processing, and the third is with easy pole, Lee brothers and other three party platform for auction. Second hand equipment sales channels imperfect is one of the key issues affecting the orderly development of the industry. At present, more than 80% of the domestic second-hand equipment trading volume is private transactions.
In addition, how to identify the qualification and qualification of the dealers engaged in second hand products, how to solve the VAT rate of second hand products, how to identify the shelf life of second-hand products recycling and reuse, and how these problems become the main obstacles to the scale development of second-hand products of construction machinery.
What is more worrying is that the current state of the evaluation standard of second-hand machinery is still blank, generally by the enterprise and the user equipment according to the private life, use time, working conditions and other information to judge, prone to secret operations, the impact of the industry sustained and healthy development.
At present, the state has been actively promoting green manufacturing, in accordance with the principle of reduction, reuse, recycling, efforts to reduce energy and resource consumption, improve resource utilization, reduce waste water, waste gas and solid waste discharge levels. To solve the problem of two mobile phone market, not only solves the secondary market to disrupt the normal development of the market dragons and fishes jumbled together, the situation, but also can effectively achieve the waste using this concept of environmental protection, in addition to the downstream remanufacturing industry provides a good material support, solve the engineering machinery manufacturing industry out of the embarrassing situation. Paying attention to the guidance and standard setting of the two mobile phone market will be the key to the green development of construction machinery.
At present, the national attention and enterprises continue to develop green energy saving products, for the construction machinery industry out of the doldrums has a certain role in promoting, the key lies in the enterprise's own persistence and grasp the opportunity.
