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How to parse the 31 development in the "
来自:工程机械之家 时间:2015-04-08 浏览数:0

How to parse the 31 development in the "The Belt and Road" strategy       

With the arrival of spring 2015, China has put forward the economic development strategy of The Belt and Road ". "Belt and Road Initiative along the countries and regions are actively using this strategy on the implementation of the rapid development of dongfeng. 31 with the national "The Belt and Road strategic concept of" the pace of implementation, to our distributors, 31 road machinery products in the global market system of brand building and localization development strategy to further promote and deepen the channel control, regional division, dealers combing, strengthening the sales network construction, service spare parts support, continue to consolidate market system.

"The area": the economic belt of the Silk Road

Through the Pacific Ocean to the Baltic transport road, the transportation network connecting East Asia, West Asia and South Asia is formed.


      Chinese "The Belt and Road" diagram

       

"The road": the Silk Road on the sea in twenty-first Century

China and Southeast Asian countries are linked to the sea port city, and the economic and trade integration of Asia and Europe is the long-term goal of development.

       

Figure 31 distribution in the The Belt and Road area

"The Belt and Road 'strategy is the construction machinery enterprises' spring, currently 31 70% - 80% sales market in the world's longest span economic corridor." Sany President Xiang Wenbo said that the "The Belt and Road" in first Century this big cake fall into a reverie. A picture to let you understand the 31 have in the "The Belt and Road" strategy and potential opportunities.

31 layout

One, the economic belt of the Silk Road

31 northwest heavy industry park

1, facing northwest and radiating Central Asia. In 2013, 31 Central Asia was established in the northwest.

In 2 and 2014, the sales of Central Asian regions increased significantly over the previous year.

Middle East region

In 1 and 2014, sales increased by 24% compared with the previous year.

2, crane, excavator market share of the first.

Large area of Russia

Sales of 180 million in 1 and 2013.

2, the market share of the pump products is among the best.

31 Europe

The 1 and 31 groups promote the operation platform of the European strategy.

putzmeister

1, the leader of the world concrete transportation equipment market;

In 2 and 2012, it was acquired by 31, and the performance was rising rapidly.

Two. The Silk Road on the sea

Asia Pacific Region

1 and 2013 sales exceeded 1 billion 800 million yuan;

2, 31, one of the most rapid development of the international unit.

31 India

1, 2014 sales increased by more than 60% compared with the previous year.

2, 31 overseas industrial parks, the largest investment of Chinese enterprises in India.

North African Region

In 1 and 2014, sales increased by about 23% compared with the previous year.

Large area of South Africa

1, Garner, South Africa, Zimbabwe port machinery excavator road machine, Congo pump and other products to lead the market.

Zhuhai Industrial Park

1, the output value of 3-5 years is over 20 billion.

2, the new business section of marine engineering equipment.

In addition, the 31 group at the same time, in terms of products, according to market feedback to optimize the upgrade, in the consolidation of the existing advantages of product status at the same time, increase the development of overseas specific models of the regional market, to contribute The Belt and Road "regional countries and regional economic development.



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