In 2018, Xugong Brazil is expected to make a profit
Last July, Xugong Brazil manufacturing base was completed. However, Xugong encountered the worst economic situation in Brazil in 25 years after its commissioning. In 2015, the construction machinery market in Brazil dropped by 30%. The situation in the international market is so serious, so what do Xugong think? And how to change the status quo and make a profit as soon as possible?
Under the explanation of the chairman of Xugong Wang Min, we will open a lot of fog and explore the unknown field.
Wang Min said that although the Brazil construction machinery market has fallen this year, Xugong Brazil has sold more than 600 units this year, up 10%. In Brazil, the product of Xugong has been well sold, and the product R & D is also in progress.
"To open up the overseas market and compete with the famous international enterprises, we must produce our own products with high quality." Wang Min said.
In the construction machinery market of Brazil, Carter and Volvo, a veteran international famous company, have already entered and have a steady foothold. As a newcomer, Chinese enterprises are not easy to get some market from competitors. Therefore, for Xugong, it is necessary to do a good job of their own brand and quality. Research customer needs, improve user experience, and constantly improve products to adapt to the Brazil market.
Of course, the quality of the product is on the one hand, and the good after-sales service is on the other hand.
Next, chairman Wang Min wants to build Xugong Brazil into a Latin American platform, which not only makes products meet the needs of Brazil's domestic market, but also exports to other Latin American countries to further expand the market.