Innovation drives the model of construction machinery industry

In October 25th, held in the "China engineering machinery market & marketing conference, Shell with" global shock released a new generation Tellus oil S2 "event was selected as" 2016 year Chinese engineering machinery ten marketing events ", and won the" best product award ", Shell is the only selected brands of lubricants the award-winning.

At the same time, there are XCMG, Sany and Volvo construction machinery and other leading domestic and foreign construction machinery and equipment manufacturing enterprises. It is understood that Shell this year also first launched the construction machinery special oil, which is also recognized by the industry as a major innovation in the field of construction machinery market after the year.

It is understood that the "2016 annual Chinese engineering machinery ten marketing event" by the Chinese Engineering Machinery Industry Association, Engineering Machinery Industry Association Working Committee Chinese agents full support, a typical marketing event at the national scope of engineering machinery enterprise planning organizations and the successful implementation of the final list of winners selected by the group of experts, in recognition of the field of mechanical engineering the brand team and reconstruct the marketing competitiveness under the background of new era, and actively explore the evolution of marketing efforts.

Shell this award-winning case is the company in July this year in the domestic implementation of a new generation of Hercules hydraulic oil S2 issued a series of activities, including online and offline a variety of marketing means. As an important part of Shell's global release activities, the series of marketing activities have laid a good foundation for the smooth release of S2, a new generation of hydraulic oil.

It is understood that with the international leading technology and deep insight of user needs, Shell on the previous generation Tellus product formula made great innovation, heavy launch a new generation of Shell MX hydraulic oil Tellus S2 and S2 VX S2 MX, which is one of the earliest new BOSCH hydraulic oil in the world by people le certification.

Mechanical engineering applications, Shell industrial lubricants work in the long-term focus Chinese, Shell and Komatsu, Xugong, Xiamen and other well-known domestic and foreign leaders to carry out engineering machinery technology research and development, long-term and in-depth application and promotion of brand alliance cooperation, help partners to enhance the competitiveness of the brand, to create a direct benefit and value for its customers to jointly cope with the challenges of the industry.