Market service is more mature after construction machinery is focused
A few years ago, industry experts have predicted that "construction machinery industry will enter the post market era". In the present form, the prophecy of the expert has come true. At the moment, in the selling season of construction machinery industry, the promotion of product sales through high-quality post market services has become a new weapon for every major brand to develop the market. After the market is paid attention to, it can also be seen as an increasingly mature performance of the industry.
The so-called post market refers to the various services in the process of product use after the sale of the product. Broadly speaking, post market not only refers to the business market area after sales, but also includes all business market areas before and after the production and sale of products. As the current construction machinery enterprises, before the product sales, the service is placed in front of the customers.
Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.
In March 22nd, Doosan joint Nanjing Ketai company successfully held in Nanjing in the spring of 2015 product promotion and Elcoteq Doosan parts technology exchange. In the conference site, the excavator equipment maintenance knowledge agents for customers first, sharing fake Doosan parts harm cases followed, let more customers as. With the use of pure products, the maximum efficiency of the excavator is realized. In fact, the unnecessary waste of funds is reduced.
This product promotion will change the way of "money first" in the past. There is no attractive 123 prize and no generosity to send gifts. Only seemingly simple and boring technology training actually provides more benefits and benefits for customers. There is a saying in the Taoist house: to teach a man to fish as a fish is better than a fish. Through training, customers further realize the necessity and importance of maintenance. For customers who didn't pay much attention to maintenance, it is a free training opportunity, so that they can know how to maintain and make the excavator achieve the greatest effect and maximize the benefits.
Small changes in the sales process make saving money appear in a "invisible way". It has great breakthroughs for both industries and customers. In fact, in terms of the benefits that can be seen, companies also focus on the post market.
Maximize customer value
"Our goal is to maximize customer value." This is Li Peisong, the chairman of the 31 agent Hongtong group, told the customer at the February 9th order meeting.
It is understood that Hongtong group launched the attractive policy of "Three Guarantees and one insurance" at the order meeting: giving concessions, sending parts, sending services and extending the whole machine. Out of 31 trust, plus preferential policy stimulus, many users in the field have open grab, some customers is a sign the final number of units, just three hours, the scene broke through 100 Taiwan order number.
A month after the Wuhan, let us again feel the strong charm of the post market. In the spring of 2015 in Hubei kotai heavy industry product promotion conference, deputy general manager Li Shunzhou kotai heavy industry to the old customer of kit issuance activity, has brought great benefits and surprises for clients.
Foreign companies are not willing to lag behind
In fact, in order to compete for China's market share, foreign enterprises have also done a lot of effort in the post market. 2015 is IUK Zhongjun (Xiamen) Construction Machinery Co. Ltd was established in 10th anniversary China. Compared with the 10th anniversary celebrations of other companies, Ishikawa Manakatoshi is more pragmatic and more responsive to the market trend. From February 1, 2015 to May 31, 2015, Ishikawa Manakatoshi and the national distributors will provide users with price preferential maintenance packages, and will also provide timely and thoughtful maintenance services for users.
The Chinese engineering machinery industry, which has gone through a number of ups and downs, has finally embarked on the road of mature development. Although the future is still over thorns, although remodeling brilliant remains elusive, fortunately, industry colleagues have been bearish flashy, with a more pragmatic attitude, a more scientific way to forward. Construction machinery enterprises have launched the offensive back to the market, the spring of the industry, will it be far away?
Whether or Nanjing Ketai company, Acer Group or IUK Chun (Xiamen) Construction Machinery Co., after market service becomes more and more important, love to upgrade customer experience, professional service to every where there is demand, is the key of enterprise from the fierce market competition in the talent shows itself engineering machinery enterprises, will continue to work with dealers and customers and, together to create trustworthy after market service.
