Market spare parts price secret after deep excavation of engineering machinery

Nowadays, the market of domestic construction machinery and components is uneven. There are some factories which have regular production and private manufacturers. What are the secrets of the prices? Let's solve them with three questions.

One, why can private channels also buy parts of the factory?

Many manufacturers are not doing the abstinence, non-public parts deal with some social channels. So that users do not have to pass through the agent, but from the hands of the social channels can directly buy some manufacturers of genuine parts. Especially when the industry is in a downward channel, the huge inventory pressure of parts and components will make manufacturers unable to keep up. Social channels can quickly return funds for manufacturers in a short time.

Two, why does the manufacturer not reduce the price of the parts of the factory?

At present, almost no manufacturers reduce the price of parts of the factory, which is determined by the profit model of the industry.

1, the increasing competition of the industry has made the profit of the host plant less and less, so we have to maintain the profit margin of the components. A person familiar with the matter said, basically, the profit of foreign manufacturers' components doubled to cost.

2. The technology of engineering machinery is complex and the supply channels are relatively monopolized. But relative to the excavator, loader technology has been popularized, its parts production is difficult to form a monopoly, and does not have the conditions of monopoly.

3, the components of foreign brands involve technology patents. Domestic manufacturers of these brands need to pay a lot of technology fees to foreign producers when they manufacture components, while the manufacturing and selling of social channels are actually violations.

4, the existence of brand value. For example, Caterpillar's approach is very confident, the height of parts of the brand, the channels are in their own hands, and the parts can not be universal, difficult to imitate, so supporting high prices but also to sell out, but some other manufacturers private channels too, supporting the low price is also difficult to sell.

5, in addition, if the host factory reduces the price of parts and components, it is easy to cause vicious competition, and then the profit of the agent is also difficult to guarantee.

Three, will the future manufacturer reduce the price of spare parts?

Industry personages said, manufacturers reduce the price of parts and components trend, but not obvious, at least in the short term. Although a private brand has taken the lead in reducing prices in the previous period, it has not played a major role in the market. There are also users said, not because the plant is the parts price to buy, you can drop down to cheaper than private channels? Is it impossible to make a price with the imitation? After all, the cost is still there. "

If you want the user to be able to buy a good use of the accessories, or should standardize the post market of China's engineering machinery. Here, we should learn from developed countries and adopt the mode of "manufacturer agent customer": agents can't get away from manufacturers' support, and after-sales service channels can't be completed without manufacturers, so that the market can proceed steadily and orderly.