Matt Lovol Mark planter walked into the market successfully
This year's autumn harvest season, Jilin City, Shuangliao Province, Wolong, a lush corn field, corn like array of soldiers uniform, gratifying growth. This is the Matt Mark Limited by Share Ltd Lovol suction type no tillage seeder.
The owner of this cornfield was named Dong Hongwen. Spring this year, she bought a Matt Mark for 2 leiwo suction type no tillage seeder. Now, her home not only get good benefits, but also become the local promotion of no tillage sowing new agronomic pioneer.
What is different with the traditional planter? Dong Hongwen is obviously not the first to answer questions like: "high precision, no leakage, can ensure the seed germination rate; plant spacing, row spacing and sowing depth control, maize yield can be improved by about 10%." Dong Hongwen said.
This spring, 2 for air suction type no tillage seeder has just been put into the market when Lovol Matt Mark dare to try new things, Dong Hongwen ordered a. In the early use of the seeder, due to the use of regulation is not familiar with, but also gave Dong Hongwen a little doubt. But the technical personnel detailed explanation and demonstration, a serious and responsible attitude, let her have a deeper understanding and recognition of Lovol brand.
Matt Mark Lovol suction type no tillage seeder can realize no tillage planting, suitable for corn, beans, beet, peanut, cotton, castor and other crops. Among them, the core component - seeder is the core technology of this product, its biggest feature is the high precision of seeding. At the same time, the row spacing and plant spacing are also can be adjusted according to the requirements of different crops and agricultural.
In addition, equipped with the cab internal monitoring system, real-time monitoring of the work of the seeder, if the phenomenon of missing seeding, can be timely feedback on the tractor monitor.
It is understood that the domestic agricultural equipment industry chain is relatively short, "heavy head not heavy tail" phenomenon is widespread, for complex, multi-functional agricultural machinery research and development involved in very few. It is committed to providing full mechanization for users of the overall solution Lovol overall lead in addition, harvesting machinery, tractors and other fields in recent years on the whole, has continued to focus on supporting agricultural and strategic layout, and strive to through horizontal business development, to provide a full set of mechanized farmland operation scheme from agricultural to farm machinery is wide large user.
In order to create high-end brand to contend with the foreign agricultural products, occupy a space for one person in the global competition, the annual sales income of Lovol took 3%~5% for research and development, has accumulated since 2010 R & D investment of nearly 3 billion yuan.
At the same time, accelerate the pace of Lovol "globalization", they are not simply to build factories abroad or overseas mergers and acquisitions, but to "wisdom" to win in the global scope by the brain's wisdom ", the integration of international high-end human and intellectual resources for its use, its core technology into the bag, and the gradual implementation of the technology the digestion, absorption and localization, and constantly improve the technological content of domestic agricultural machinery.
Since the beginning of 2010, with the connotation of "Lovol growth, structural adjustment, globalization" as the direction of development, actively build and improve the global innovation system, and in 2011 in Italy set up a European R & D center, become the first domestic counterparts to establish R & D center in foreign enterprises. "Overseas R & D center is not the ultimate goal, but the basic strategy, is the means of competition."." Lovol chairman and general manager Wang Guimin said.
The establishment of the European R & D center Lovol, successively in the European integration localization of more than 300 with a technical background of internationalization of agricultural equipment R & D personnel, set up R & D team, R & D of tractors and large agricultural machines and other new products. According to Wang Guimin, after 4 years of strategic operation, and the enterprise's cultural gene has been integrated. Not only in the technical field of high-end agricultural machinery reached with the world, the more influence and drive the domestic research and development concepts, technology and management upgrade, to do a strategic reserve for Lovol core business technology upgrade.
In 2015, the first year can be described as China agricultural internationalization, domestic agricultural enterprises flourishing in overseas. Lovol this year focused on the completion of the integration of the development of grain drying machine, plant sprayer, planter and other high-end agricultural business, especially in the acquisition of a Persian based on the success of his Matt Mark high-end agricultural brand, attracted industry attention. "The acquisition of such enterprises, the difficulty is very high, must be localized operation, no European R & D Center for more than 4 years of operation foreshadowing, it is impossible to succeed." Wang Guimin said, "the completion of the acquisition is the first step in the Long March, the next step we should gradually realize the Matt Mark technology digestion, absorption, transformation, and finally realize product localization, launched for the characteristics of China's agricultural products, to fill the technology gaps in China high-end planter and core components."
In September 2015, Lovol announced the formal establishment of a Persian leiwo group Limited by Share Ltd, the integration of the former leiwo European technical center, Apos, Matt, Mark, plant resources, forming a business operation platform of the whole value chain, responsible for power shift tractors, precision seeding machine and other high-end agricultural operations, initially set up a Persian leiwo agricultural equipment business "Chinese headquarters + Europe" operating system in the world, has become an important support Lovol to develop the international market of high-end agricultural equipment.
"The next step, will continue to increase R & D investment and transformation and integration efforts, through the domestic and foreign synchronous production mode, and strive to use 1~2 years, to achieve foreign technology to domestic independent intellectual property rights transformation." Wang Guimin said, "the company's future vision to not only in Europe, through our efforts, the digestion and absorption of foreign advanced technology and the introduction of China, develop a global competition ability with hard power team, will also help the company's global marketing system, the products to the world."
In foreign countries more flowering at the same time, China is at top speed. Through the investigation and analysis of strategic decision of a full range of products will be Matt Mark, Lovol seeder and final choice in Heilongjiang province the Great Northern Wilderness leiwo factory in production, and announced to achieve localization under the Matt Mark line batch Lovol precision seeding machine in December 15, 2015, opened a new chapter in the agricultural machinery industry.
At the beginning of 2016, Lovol factory in the Great Northern Wilderness dedicated to the northeast region of Ji Liao tailored Matt Mark 2 suction type no tillage seeder with multiple advantages, one by the market will become the regional user "Star" products. "This product fully combines the local agronomic characteristics, and in the early done a lot of field validation, the key components were improved, highly consistent with the needs of northeast users, more adaptability, lower cost of operation." Apos, deputy general manager of Du Wenyong Europe Marketing Company said.
At present, combining with the status quo of the domestic agricultural planter, Lovol rely on the world's leading metering device and electronic control system with unique core technology, the machine adaptability and reliability, has conducted a comprehensive upgrade, successfully covering the whole range of precision seeding machine, drilling machine, seeder and other products, to meet the the different regions and different agronomic work demand.
Experts said, Lovol rapid localization in a wholly owned acquisition of Matt Mark, the Apos group subjective rich product resources, the objective for domestic users to provide a full mechanical agricultural production more perfect solutions, breaking the monopoly of foreign brands in the high-end agricultural areas, for the protection of national food security, has the significance of promoting the national development of agricultural mechanization and modernization.
