Overview of industry data view the development trend of China Construction Machinery Industry in 2014
This paper summarizes the industry development situation in 2013 and presents the development trend of the industry in 2014 by summarizing the data collected by the relevant industry associations, websites and enterprises in China Construction Machinery industry.
Since the second half of 2013, the construction machinery industry has entered the off-season. Despite the accelerated growth of infrastructure investment in the 3 quarter, the huge market holdings limit the growth of new purchase demand, and market sales have not yet warmed up. However, due to the lower base year last year, small construction machinery sales are relatively strong, the main product supply and demand indicators were improved to some extent, the overall performance of enterprises improved, the industry import and export also appeared signs of stabilization. Preliminary judgment, construction machinery industry basically touch bottom, market sales are expected to slow back to temperature.
1. construction machinery industry boom
Since the second half of 2013, the construction machinery industry has continued the weak recovery trend, and the market climate index has bottomed out. With China Construction Machinery Market Research Center data show that since May, the construction machinery market downturn fell to a relatively pessimistic range, in July the boom index fell to 78 points, the lowest point for the year. Until entering the small peak season in September, the market boom rose to a stable development interval, the prosperity index was 106 points, indicating that the construction machinery market is in a state of no fire.
2. construction machinery market operation
The development of construction machinery industry is highly related to social fixed assets investment, especially with infrastructure investment, such as railway, highway, rail transportation, irrigation and water conservancy, real estate and other projects.
Demand: market sales basically touch bottom, sales of major products with relatively rapid growth
Since the second half of the year, the construction machinery market has entered the annual sales season. Although the State Council has promulgated to promote the railway construction, city infrastructure construction, shantytowns and other infrastructure investment policy, the 3 quarter growth rate has accelerated, but the huge market of construction machinery ownership restrictions in the new machine purchase demand, the main products sales fell to relatively low for the year. However, due to the lower base of the same period last year, the main product sales continued the 2 quarter with a relatively rapid growth momentum, market sales are still showing a weak recovery.
According to the construction machinery industry association data show that in the first 3 quarters of 2013, eight typical construction machinery products total sales of 514 thousand and 400 units, an increase of 3.1%, reversing the negative growth of sales in the first half of the situation. Among them, the 1, 2, 3 quarter sales fell 12.1%, an increase of 11.1%, 13.2%. It is worth noting that, in September, the industry sales stabilize weaker than seasonal patterns, indicating that the market has not yet warmed up, the overall situation is not warm. Specifically, in addition to truck crane and paver, September sales of main products have resumed year-on-year growth, excavators, loaders, bulldozers, forklifts, grader, roller monthly sales increased by 15.8%, 16.9%, 3.8%, 32.1%, 8.5%, 32.6%, an automobile crane, paver monthly sales fell 14%, 12%.
Supply: enterprises adjust the production structure, and the output of major products has been fully restored
After 13 years, 2 and 3 quarters of the bottom adjustment, construction machinery market has appeared some positive changes, the main production enterprises for the market outlook has improved. In the early control of production rhythm, accelerate the inventory to the background, the industry destocking has made positive progress, coupled with the same period last year base is low, the main product output growth in full swing. At the same time, in order to cope with the changes in market sales structure, the main enterprises actively adjust the production structure, and gradually increase the market demand for small construction machinery production. The production cycle of small construction machinery is obviously shorter than that of large construction machinery, and the production expansion rate is faster.
(1) the monthly output of excavators and loaders is bottoming, and the excavator output is increasing rapidly
According to the Machinery Industry Federation data show that, in the 3 quarter of 13, excavators and loaders monthly production showed seasonal downward, and bottomed out in August, due to positive changes in market sales, the bottom of the production was significantly higher than the same period last year. In August, the excavator and loader output were 7971 units and 10623 units, respectively, an increase of 18.9% and 20.7% respectively. Into the small peak season in September, excavators, loaders output rebounded significantly, production were 9649 units, 14542 units, an increase of 41.8%, 9% respectively. Among them, due to the base of the same period last year is very low, excavator output growth rebounded sharply in September.
In the first 3 quarters, excavator and loader production were 112 thousand and 400 and 133 thousand and 800 units, respectively, a year-on-year decline of 8.9%, an increase of 0.3%, excavator production decline narrowed by 5 percentage points compared with the first half, the loader cumulative output increased year by year positive growth. In the 3 quarter, excavator and loader production increased by 11.5% and 8.4%, respectively, and the growth rate increased by 1.2 compared with the 2 quarter, down 4 percentage points.
In order to create a stable, rational, orderly and harmonious market environment, encourage healthy competition in the market, in April 2, 2014, China Engineering Machinery Industry Association excavator branch will throw a There was no parallel in history. "on the warning letter" improper competition of mining machinery industry market Chinese, pointed out that "part of the lead manufacturing enterprises to adopt a price, to extend the warranty period, low down payment of sales policy, there is a tendency to excessive competition, seriously disrupting the market order, the industry as a whole increased business risk, affect the mechanical industry stable, rational and orderly development of China's mining." Although this is only a warning letter issued by excavators branch, but for the entire domestic construction machinery industry market, but it is very representative. This makes us see the whole industry market competition intensity and disorder, and guide the rational development of construction machinery industry is imminent. To make the correct guidance, we need to understand the development of the entire construction machinery market and the direction of development.
