Shaanxi Automobile Sales Company strenuously ending open a new path to change the target       

In October 6, 2014, Shaanxi Auto sales company held the theme of "persistent passion ending on target 2014, across the self innovation breakthrough comprehensive planning 2015" marketing meeting. The main task of this meeting is the Sales Department of the company's eight departments, from the business, functions and other angles, this year's marketing work summary reflection, the four quarter of the key work made clear requirements, at the same time on 2015 ideas and strategies for in-depth discussion.

The meeting was presided over by general manager of Shaanxi heavy duty truck and general manager of sales company Zhou Yinzhao. Sales company deputy manager above cadres, director of each office, service representatives more than 70 ginseng.

Zhou Yinzhao stressed that we should firmly aim, and make the final spurt to achieve the goal. At the same time, we should take the "innovation and change" as the guiding ideology, make the work plan of the next year more in place, seize the opportunity, and win new victories.

The marketing conference also discussed how to implement regional tactics. Based on the characteristics of market competition in the region, the directors of each department made a briefing on the four seasons target sprint strategy, the work change and innovation ideas in 2015.

The meeting reached a consensus on this, concentrate all resources and strength, grasp opportunities, grasp the focus, grasp the key models and key markets, do X3000 marketing and the amount, the focus on 6 * 2 lightweight tractors, green muck cars, natural gas vehicles and other force concentrated market segments. On this basis, in-depth line, focus on changes in user demand and market changes, timely adjustment, remodeling channels, the big data analysis, research, marketing to do online and offline integration.

At the same time, the amount of 4S in front of the flagship store, the service representative synchronized skills contest. Each service representative gave a 360 degree explanation of the maintenance of regional key products, and answered the service problems on the spot. The service representatives are extraordinary, and the competition is very fierce.

In the future, Shaanxi Auto Sales Company will focus on fostering the new point of growth and sustainable development "strategy, to accelerate the pace of industrial restructuring, construction of cluster development system has significant service characteristics and comprehensive competitive advantage, improve sales ability and sales performance. The development of this conference indicates that the campaign to end the target has already started, and next year the road of marketing change is opening.