Shandong Lingong Chinese first into the top 500 most valuable brands list
Recently, the Shandong News reported: in a formal paper published in 2014 (eleventh) Chinese "500 most valuable brands" list, the rapid rise of the engineering machinery enterprises -- Shandong Lingong ranked first on the list of "top 500 brands", 167th, fourth Chinese engineering machinery industry, the world brand laboratory evaluation of its brand value up to 13 billion 672 million yuan, and points out that it is the industry's fastest growing companies revenue. The list for Shandong Lingong started the brand advertising.
The world brand laboratory is an international, professional brand research institutions, each year issued "brand 500", "Asian brand top 500" and other rankings, of which brand value has become an important basis for assessing intangible assets of enterprises. Since 2004, the agency has released the list of the 500 best value brands in china.
It is reported that this is the authority -- the world brand laboratory in depth investigation and data analysis, for the first time in Shandong Lingong brand value to give quantitative evaluation, and through comparison and sorting, clearly shows the strength of the brand and industry status of Shandong Lingong, and its influence in the China economy and the mainstream crowd in.
Since 2006 Shandong Lingong construction machinery giant Volvo and Sweden all-round cooperation and achieve great progress in high-tech product development, lean production, etc.. While retaining the "Shandong Lingong" which is loved by the users of the Volvo brand, to vigorously explore the overseas market, history and trend of globalization superposition, wholehearted support for sports, to join the public welfare social concerns, from China manufacturing to China brand, opened up a new way of integration of Chinese and foreign brands. The value of 13 billion 672 million yuan on the list of "top 500 brands, Chinese" means to "Shandong Lingong domestic first-class, world-renowned" target stride.
