Shantui new technology experience activities kicked off
Recently, the "new technology, new energy, new value" as the theme of the 2015 mountain new technology experience activities in construction machinery Limited by Share Ltd headquarters opened. Advanced technology products herald in 2015 will Yongpangaofeng mountain.
President of China Engineering Machinery Industry Association Qi Jun, Deputy Secretary General of China Engineering Machinery Industry Association, pavement and Compaction Machinery long Luo Zehua was invited to participate in the activities, Shantui company party secretary and chairman Zhang Xiuwen, deputy general manager Xu Gang, Wang Wen attended the launching ceremony. From across the mountain agents, VIP customers on behalf of a total of more than 200 people witnessed to lead the development of China's construction machinery innovation.
The new journey has been opened, in the new normal background, only the innovators are strong, but the reformers enter. Qi Jun in the new science and technology experience Shantui ceremony, Shantui new achievements in science and technology, the advent of new products, new experience activities started, is China equipment manufacturing industry in 2015 a thick and heavy in colours.
Mr Zhang Xiuwen said the ceremony in the activities of the people, "to promote the reform of Shantui confidence and courage, wisdom and innovation and development, enrich the very fruitful achievements in reform, by virtue of its own brand advantage and innovation mode of development, firmly grasp the initiative in the market, the product technology upgrading, product quality improvement, the adjustment of product structure, marketing service mode, continuing innovation and change. At present, sound to enhance industry competitiveness to lead the obvious China Shantui bulldozers, loaders career development advantages, in full swing, road machinery product line perfect, enhance the brand influence, concrete machinery industry and its change for the better development, a large number of international market competitiveness of new products and signs of emerging, to provide service and support for customers, and established strategic partnership with many agents, customers and friends, to achieve a win-win situation".
Market oriented technology innovation
The development of enterprises depends on innovation driven. As a company, the key factor of development is customer. All economic activities are to satisfy customer's needs. Based on this point, Shan push strengthens market orientation, optimizes industrial structure, upgrading products, and wins customers by advanced quality products.
Shantui unified planning research institute, each division, a subsidiary of mature products to upgrade technology, enhance the mature product from development to market to promote efficiency, promote product innovation. A new technology products - DH17 hydrostatic bulldozer. The product uses advanced static pressure transmission technology and intelligent matching technology, the work efficiency is raised by more than 15%, and the fuel consumption is reduced by more than 15%. The modular design is used for the production of structural parts. The components are disassembled easily and the cost of maintenance is low. It is the ideal choice for the earthwork. Two new energy products - the world's first gas type bulldozer SD20-5. The fuel cost of products is more than 30%, the carbon emission is reduced by more than 50%, and the emissions of inhalable particles are basically zero, leading the Chinese bulldozer industry to enter the "gas" era. Three is a new value product - PLUS series bulldozer. The diversity of bulldozers performance and configuration needs to be improved through technological innovation, new technology and new technology, so that main technical parameters, component configuration, reliability, comfort and maintainability have been improved.
Shantui in strengthening the main industry advantage at the same time, pay more attention to the diversification of the upgrading of products. SR22MV vertical vibratory roller, the efficiency is doubled, energy saving is over 50%. Loaders complete the development of N series, including SL30WN has been listed and sold in small quantities, and concrete mechanical products series is further improved. The products of the mixing building (station) are modularized, universal and standardized to achieve the advanced international level.
Promoting product upgrading with fine management
Shantui changing thinking in the process of development, pay close attention to the internal potential, through the implementation of company operation mode, "posts, quota allocation, and optimize the organization structure and a series of reform measures to accelerate the construction of new management mechanism, enhance the level of the fine management, improve enterprise management level and comprehensive performance.
At the same time, Shantui has launched a large supplier support project, last year completed a total of 413 cases of actual improvement, establishes a model of supplier performance management with Shantui characteristics, use of evaluation results to guide the delivery ratio, the proportion of the payment, the new product procurement and other work, effectively regulate the supply of supply behavior's ability to greatly enhance the ability of suppliers and to solve practical problems. At present, the standard function of the supplier's cloud platform project has been successfully launched.
Shantui as chairman of the board quality award as the basis, in the company to carry out a wide range of quality star selection activities, and further enhance the quality awareness of all employees. Last year, a total of 10 winners of the chairman's quality award were awarded, which fully mobilized the employees' enthusiasm and creativity to pay attention to quality and improve their quality.
Promoting marketing mode innovation with value guidance
Facing the increasingly severe industry situation, enterprises must face the market directly, adapt to the new normal, in order to reform to survive and innovate in order to break through. In 2014, Shantui company launched the "weighing country mountain implementation activities, won the engineering machinery ten marketing events" Customer Care Award "list, is following the" Wuhan Mountain Industrial Park opened "and" brand service "," into the mountain, feel the quality of "fourth Rong Deng ten big marketing events list. To further enhance the brand influence, once again demonstrates the value of lead, Shantui win-win future" business philosophy. The market share of bulldozers is up to about 61%. The road machinery products carry out the marketing mode of "direct selling + agent", and strengthen the mechanism of key customers to attack the customs, and the market share has been steadily improved.
Shantui brand to the people left a indelible imprint on the torrent, based on the market, the company to continue to carry forward the spirit of innovation, develop high quality products, with a fine management system, excellence, continuous improvement of products and make it more fit the market demand, in the marketing process, but also promote "for the benefit of customers" spirit, promote feelings between enterprises and customers, in short, all these show out push unremitting self-improvement spirit. In 2015, you have a more wonderful mountain.
