The benign development of the mechanical industry brought by electronic commerce
As far as the engineering machinery industry is concerned, the combination of electric business and engineering machinery makes the construction machinery enterprises get a brand new development channel. It has become a trend to change and replace the original mode of operation in the field of engineering machinery by the Internet.
Internet, such as e-commerce, online payment and so on, is changing the habits of individuals, but it also affects the operation mode of enterprises, and promotes the upgrading of internal processes and management. The continuous development of the Internet has prompted the traditional enterprises to rely more and more on the Internet to engage in business activities such as marketing, channels, products and operations. At the same time, the Internet has also brought changes to enterprises from various levels, such as increasing the way of sales and increasing business opportunities.
In 2013, the electricity supplier to become the focus of widespread concern in their vast potential, become the key words change the market structure and create new business order of the most popular. Internet finance, big data era, mobile e-commerce, cross-border electricity providers, traditional enterprises' touches, platform business providers and other hot topics are emerging one after another. In the O2O, the mobile electricity business suddenly rise, 4G and other network infrastructure continue to improve, the age of the whole people is coming.
In traditional industries, e-marketing is carried out by e-commerce. First, the restriction from geographical and temporal aspects and the single way of publicity and publicity are eliminated.
The e-business marketing mode integrates financial computerization, management information and commerce information network together by relying on modern information technology and network technology, and finally realizes the harmonious unification of logistics, capital flow and information flow.
According to iResearch the latest industry statistics, compared to 2011 Chinese e-commerce market overall transaction size in 2010, an increase of nearly 2 trillion yuan. In the next 3-5 years, China's e-commerce market will continue to maintain its growth trend, which is expected to break through 10 trillion yuan in 2013.
Deputy Secretary General China as engineering machinery industry association Yin Xiaoli said "vigorously develop e-commerce, the establishment of enterprise informatization and electronic commerce technology of the new management mode and marketing system based on, or will become China's construction machinery industry to enhance its market competitiveness, resist the powerful means of the import of construction machinery products a strong impact."
In addition, in terms of the development trend of the national technology, with the development of cloud computing and mobile Internet, enterprises are gradually integrating the internal business processes and external business activities with the mobile Internet, which can greatly enhance the core competitiveness of the company as a whole. As the construction machinery of the traditional industry, all the Korean people need to conform to this trend, and the marketing model of e-commerce will be finally promoted.
Specifically, the implementation of the electricity supplier marketing in the construction machinery industry, it can reduce the production, circulation, distribution and consumption of the distance, greatly improving the effective transmission and processing, logistics, capital flow and information flow, to provide better meet their needs opportunities this is natural for manufacturers, agents and customer base. In the traditional marketing, those factors such as shop rent, warehouse rent, staff cost and logistics cost are easily solved.
