The bright world engineering machinery enterprise stage
Once a year in Germany in April 11th at the BMW show, Chinese enterprises to the world to bring outstanding performance, this exhibition has attracted from more than 60 countries, more than 3400 exhibitors, 364 exhibitors China to become the third largest country after Germany and Italy exhibition, showing a good development trend in the industry.
Chinese enterprises show great creativity
It is understood that in 1992, only 1 Chinese enterprises participated in the exhibition. "China has already become a powerful exhibitor at the BMW exhibition, and has achieved incredible industry development results. Chinese enterprises not only show strong strength in quantity, but also show strong creativity. Claus Dietrich, chief executive of the Munich Expo Group in Germany, said to his feelings.
Xuzhou construction machinery group (CCP) is the first Chinese enterprise to "eat crabs" at BMW exhibition in 1992, and now it is the ninth time to participate in the BMW exhibition. "When the first exhibition, we only rented a booth about 9 square meters, no physical exhibits, only brought some pictures of the products." Li Suoyun, deputy general manager of Xugong Group, said.
Since the first China sub exhibition was held in Shanghai in 2002, the momentum of Chinese enterprises' participation in BMW exhibition has increased by leaps and bounds, reaching 102 in 2007, and 323 in 2013. This year, 364 exhibitors have become the third largest exhibitors after Germany and Italy. "This is a huge change, and it is unique in all the participating countries of the BMW exhibition." Dietrich said.
Today, Xugong Group's exhibition booth occupies 2000 square meters, the world's first 3 products, in the vehicle lightweight level and performance weight ratio, exceeding Liebherr's similar products 5% to 10%. On the opening day of the exhibition, Xugong Group and Poland agents signed 100 equipment orders based on loaders.
ZOOMLION also ushered in the 11 day, the company and North American agents signed a total of $about 4700000 of the tower crane order. "China is the largest machinery manufacturing country in the world, and has the largest mechanical manufacturing market. China's large engineering and construction machinery manufacturers have become a strong competitor for similar German enterprises. Schmidt said.
Digitalization of engineering machinery exploration road
Schmidt said that even the leading enterprises of construction machinery are at a distance from the "industrial 4" at this stage. However, more and more digital attempts can be seen at this exhibition. The German mainland group self-developed "surface detection system", can confirm the location and depth of crack of the rubber crawler, reasonable maintenance; Liebherr group put forward the concept of "digital building site", build digital management network for the entire construction chain. In addition, the exhibition released the "open innovation platform", combined with nearly 2 million professional and technical personnel around the world to discuss online technology problems, making interdisciplinary solving professional application problems possible.
In front of the booth of Liebherr group, the world's leading manufacturer of construction machinery, a man is struggling to pedal bicycle and experience converting manpower into mechanical kinetic energy, and operates a small crane's carriage flexibly. Japan's Komatsu company's large hydraulic excavator weighs 677 tons, and its safety performance and energy efficiency rank the first in the world. The 12 thousand liters of diesel can guarantee its working time 24 hours. "Modern engineering machinery should not only pursue efficiency, but also ensure energy conservation and environmental protection, which is also an important theme of this exhibition." Joachim Schmidt, chairman of the joint engineering and building materials machinery branch of the German machinery and equipment manufacturing industry association, resolved it.
The training of technicians is also an important concern of the exhibition. Schmidt said that because of lack of understanding of the field, young people willing to engage in construction machinery industry are relatively few. "Let young students understand and join the industry is an important task at present." The exhibition has a special exhibition area of 3000 square meters, inviting ten thousand students in 230 colleges and universities, experiencing all kinds of work, driving engineering vehicles through virtual reality technology, and having a face-to-face understanding of career planning for technicians with vocational colleges. Nancy Zimmerman's eldest son had been interested in engineering technology since he experienced in the exhibition area 3 years ago. Now he is an apprentice for construction machinery. Zimmerman pointed to a boy who was working on a virtual excavator and told our newspaper reporter: "this little boy's experience here may affect his life trajectory."
The internationalization of enterprises to promote industrial upgrading
In 2012, Xugong joined the German concrete machinery giant Shi Weiying company. Last year, Shi Weiying's global market sales increased by 30%, reversing the loss since the international financial crisis in 2008. "A thorough adjustment of the management structure and the growth of the market brought by the market integration is the key to the profit of the company." Shi Weiying, the general manager of the company, told the reporter that Sha Xianliang. At the same time, Shi Weiying is the world's most advanced technology of concrete pump car owner's international reputation, but also promote the construction of the international brand of XCMG, realized in the Eastern European market share of the top three, and signed a strategic partnership with Holland, the British agent, can be described as a double win.
Dietrich said that the Chinese companies exhibiting this year showed their strength. For some time, the engineering machinery industry has been in a state of depression, and the global market is unstable. In order to maintain international competitiveness, Chinese enterprises must speed up the pace of product upgrading and speed up the move towards the middle and high end of the industry. In this regard, Li Suoyun said that the synchronization for new technical guarantee and the world, Xugong Group always adhere to each year will not be less than 5% of its revenue into research and development, the industry in developed countries such as Germany and the United States to set up R & D institutions, established companies of foreign acquisitions industry internationalization layout, accelerate industrial upgrading.
In the international road to achieve a win-win situation, not only Xugong. In 2012, Sany's acquisition of Germany Putzmeister Co. Ltd, to accelerate into the high-end market in europe. ZOOMLION is through technical cooperation and merger of enterprises, has brought a series of industry-leading innovative products for the exhibition, such as the use of "lightweight and reliable concrete pump car carbon fiber manufacturing technology, as well as the world's first plug-in hybrid concrete mixer, using electric and diesel hybrid.
Schmidt said that engineering machinery has a very high degree of internationalization of business and has to face competitors from all over the world. "Sometimes, cooperation between enterprises is necessary and there are various forms of cooperation. The key to cooperation is not where you are, but whether you are able to combine with each other.
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