The development of China's electronic commerce implied in the development of China Steel
The steel industry is still alive in the past year, the steel industry has experienced the hard course, but in the rapid development of e-commerce era, the iron and steel industry can not use this channel, the idea of self-help.
Overcapacity, weak demand, market confusion, in this environment, petroleum chemical industry, iron and steel, coal and other commodities industry is in dire straits, and the commodity business platform stood on "Internet plus" outlet, become a large number of capital chasing darling.
A simple lunch, 40 minutes, oil subdivision B2B (business to business marketing) electronic business platform to find oil network to easily get 3 million yuan A round of funds, all about it, its founder Lv Jian still feel like a dream.
According to the statistics of the energy and chemical industry information agency business society, as of June 2015, the total number of commodity electronic trading platforms in China broke through 1100. In addition, in 2015, there were a number of ten bulk commodities B2B e-commerce to obtain capital investment, the cumulative amount of more than 2 billion 800 million yuan.
In recent years, the online trading of petroleum products has become more and more active. "The capital is very good for the future of the electricity business of our country's energy industry." Lv Jian introduced that the oil search network was formally launched in June 30, 2015. As early as in May of that year, it got 5 million yuan of angel funds, completed A rounds after six months, and will start the B round financing plan by June this year.
Compared with the oil products e-commerce platform, the iron and steel electric business started earlier, developed faster, and at the same time, the capital penetration is more deep. At present, there are more than 200 domestic iron and steel enterprises, and the industrial capital, the venture capital and the capital of the securities companies are pouring in.
For example, the search network has completed 5 rounds of financing in just 4 years, not only for IDG, Sequoia, real fund and other venture capital capital, but also for the recent round of financing, such as Zhongtai securities and other brokerages. In addition to this type of third party participants, Baosteel and other traditional iron and steel enterprises have also built their own steel business platform.
The iron and steel market in China is the buyer's market, but the downstream users are extremely dispersed and lack of concentration. In the past only 30% of the steel products were factory direct selling, and the proportion of trade accounted for 70%. In recent years, a large number of traditional steel trade enterprises have closed down, leading to the disruption of the traditional marketing channels of the iron and steel industry. The emergence of iron and steel e-commerce, on the one hand, reduce the circulation link, improve the turnover rate; on the other hand, it is also conducive to the reconstruction of the credit system of the industrial chain.
According to the "2015 China Steel and e-commerce industry development report" released by metallurgical industry planning and Research Institute, according to incomplete statistics, the steel trading scale of the domestic steel and electronic commerce market reached 133 million 480 thousand tons in 2015, with a turnover of 301 billion 100 million yuan.
Li Xinchuang, the Deputy Secretary General of China Iron and Steel Industry Association and the director of metallurgical industry planning and Research Institute, said that since 2015, China's steel and electricity sector has been developing rapidly, and has entered the early stage of qualitative change. It is predicted that the third party steel business platform will gradually occupy the mainstream of the industry in the future. Platform business innovation and resource integration capabilities will become the key elements of its core competitiveness.
It is important to note that the bulk of the e-commerce platform has solved many pain points of the traditional industry and has a broad market prospect. But compared with ordinary commodities, bulk commodities have more special requirements in terms of payment and settlement, commodity management, transportation and warehousing, which is also a must for breakthroughs in the development of commodity e-commerce platform.
2016 after the arrival of almost all industries in the collective transformation into the boom period, the electronic commerce has become one of their preferred development path, relying on the computer platform, to bring products to customers, to save most of time and energy, but also reduces the risk of investment. ,
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