The globalization of agricultural machinery in China is brewing
In November 12, 2014, Italy international agricultural machinery and garden machinery exhibition opened in Bologna, as one of the largest and most influential agricultural machinery exhibition in the world, the exhibition attracted the world's top agricultural machinery manufacturers exhibitors. In this exhibition, Zhonglian heavy machine Europe R & D center is born.
As the world's major agricultural machinery producers and sales countries, Italy has many world-class agricultural machinery manufacturers, and most of the agricultural machinery produced for export. Data show that as early as 90s, Italy tractor exports accounted for more than seventy percent of its total output.
Twenty years later, China's agricultural machinery manufacturing enterprises are also in great strides to implement the "going out" strategy. In March 2014, as China's agricultural production mechanization overall solution service provider, Zhonglian heavy machinery successfully exported 1050 sets of "farm king" tractors to Europe, the industry evaluation said: "this is a new breakthrough in China's agricultural machinery in the international market.".
In the global agricultural machinery market, China's agricultural machinery brand has become a strong opponent of the world's agricultural giants. Benefiting from national policy, preferential tax and other support, as well as the further development of scientific research, production and development system, China has become a major agricultural machinery manufacturing country in the world.
However, compared with the old agricultural machinery manufacturing power with a century old industrial base in Italy, the road of China's agricultural machinery "from big to strong" is still uneven, but the Chinese Agricultural Machinery 'going out' has no turning back." An industry authoritative expert said.
Relevant data show that in 2013, China's agricultural machinery total import and export totaled 11 billion 930 million US dollars, an increase of 6%. In the 13 machinery industry in the country, ranked third. Among them, the export of agricultural machinery in addition to a slight decline in garden machinery, the other showed a different degree of growth. In the development trend, China's agricultural machinery exports began to large-scale transfer, especially tractors and harvesting machinery, the amount of exports increased.
Needless to say, Chinese agricultural machinery enterprises are constantly absorbing the experience and wisdom from the world's big agricultural machinery products "sea" resource integration, channel sharing, technological innovation and brand integration.
According to insiders, China Agricultural Machinery Industry Association and Italy Agricultural Machinery Industry Association has maintained friendly exchanges for a long time. The two sides signed a memorandum of cooperation on agricultural machinery industry between China and Italy, and established effective channels and channels for the exchange and cooperation of agricultural machinery enterprises between the two countries.
There are many models that can be used for reference in the development of Agricultural Mechanization in China and Italy. There are many small and medium-sized agricultural machinery products in Italy. They are suitable for China's national conditions and are promoted in China. The small and medium sized agricultural machinery products in China also have a good market prospect in Italy." From China's well-known agricultural machinery enterprises, equipment manufacturing leading brand ZOOMLION, Chen Yongjun, deputy general manager of Zhonglian Heavy Machinery Co., Ltd. said.
According to the introduction, in this EIMA exhibition, Zhonglian heavy machine Europe R & D center was formally established. In the future, Zhonglian heavy machinery will be combined with the global high-end agricultural machinery market demand, committed to the development of efficient, energy-saving agricultural machinery, large and medium-sized agricultural products will be widely used information technology, intelligent technology and global satellite positioning system, leading the development of intelligent agriculture." Chen Yongjun said, the introduction of global high-end agricultural machinery talent, increase the integration of global resources, will help to achieve the globalization of China's agricultural machinery development.
The development of agricultural mechanization and modern agriculture in China has a long way to go. The future, Zoomlion machine will continue to consciously assume responsibility in agricultural science and technology innovation, independent research and development continue to increase capital investment, accelerate the improvement of technology development system, pay attention to the world advanced technology, the development trend of domestic leading agricultural industry, improve agricultural equipment brand competitiveness of products in the market, continued rapid increase worldwide brand sales and business scale.
