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工程机械之家>行业聚焦>The market is not good: Wuxi is how to d
The market is not good: Wuxi is how to d
来自:工程机械之家 时间:2015-08-26 浏览数:0

The market is not good: Wuxi is how to do

The market situation is not good, what to do in Wuxi? Wuxi director Qian Hengrong said: showing a slight growth in the market conditions, Wuxi will realize the sustainable development as a major strategic goal. It is mainly shown in the following four aspects:

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One is to adjust the structure of the product. In the new market environment, the national demand for green environmental protection is becoming increasingly harsh, and motor vehicle emission upgrading is imperative. Wuxi positive response to the national requirements, accelerate the development of high-tech products and reserves, continue to introduce high-quality products, excellent competitiveness in the fierce competition in the market. Seize the liberation J6 edition "and" world class JH6 heavy truck "new national launch opportunity, Wuxi continue to expand product market influence. At the same time, Wuxi also through the docking process of product design, improve the matching performance of engine and vehicle, further enhance the product competitive advantage. The first half of this year, the 11L engine Aowei market share to 45.5% to maintain the same displacement leading position, Wuxi HENGWEI models 4/6DLD sales rose 259%, the product competitive advantage and profitability will be further enhanced, the quality and operational efficiency of operation of synchronous lifting.

The two is to adjust the layout of the market. In the face of challenges, Wuxi initiative, seize the initiative, according to user needs change timely adjust and optimize the layout of the market. Focus on the automotive market on the basis of Wuxi in three years ago has begun the layout of non road market. Play to the advantages of a combination of technology and services, targeting harvesters, tractors, Wuxi small loaders and power units and other potential plate cultivate new growth points, to get a series of orders, 1-6 sales rose 8.4%. To achieve a new breakthrough in the truck, small loaders, large and medium-sized tractor QingChu machine, fixed unit field sales. At the same time, Wuxi to further optimize the market response process, improve the level of marketing services, and improve the success rate of orders.

The three is the construction of the talent team. Qian Hengrong said, although many enterprises are downsizing in recent years, Wuxi also reduced the number of recruiters, but the construction of talent team is paid more attention, at present still maintain annual outstanding graduates 60-70 key institutions recruitment, to complement the talent pool, to complete the construction of talent team.

The four is the quality cost control. All the efforts of the enterprise are for the ultimate benefit. In the grim situation of the market, will build the effective mechanism of Wuxi as a key time to deal with the "total" decline, maintain the stability of overall economic efficiency. According to Qian Hengrong introduction, Wuxi through the establishment and implementation of quality traceability system, the "three pack" loss decreased year by year. At the same time, Wuxi being involved in the "National Quality Award" contest, with its excellent product quality and excellent management system selected for this award win.

According to the above, we can be the development direction of the Wuxi four points: cost control, environmental protection, personnel training, miniaturization. This series of measures is the four largest market in winning magic wuxi. And now in the "Internet plus" trend, Wuxi will also increase innovation, with a better state to meet a better tomorrow.



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