Volvo building equipment launched a brand new brand, emphasizing the company's idea of "building an ideal life together".
Build the future
In December 7, 2016, the Swedish construction equipment: Volvo recently released a program called "building the future" brand planning, showing the company for sustainable development continue to promote to the outside world.
The project, which runs through 2017, is composed of a series of short stories that illustrate the use of Volvo devices in innovative building projects. The idea of "building an ideal life" is an ambitious manifesto, which is exactly the same as the vision for sustainable development of Volvo's construction equipment." Mr. Martin Weissburg, executive director of Volvo group and President and CEO of Volvo construction equipment, said.
The first film of this series is now on the line. It tells the story of Volvo equipment being used to build a landmark in northern Sweden, the ICEHOTEL. In this region, winter temperatures can drop to minus forty degrees celsius. Starting in 1989, ice and Snow Hotel began to collect ice in the Torne River () in Nehe, with the help of Volvo equipment, and built hotel buildings year after year. This year, the ice hotel is to enhance the concept of sustainable development to a new height, the newly built ICEHOTEL365, built entirely by the ice hotel will be through solar cooling, to achieve open year-round. This will undoubtedly make the ice and snow hotel in the "carbon dioxide zero emissions" road and a major step forward.
"We tell the story of the ice and snow hotel in the brand planning because it contains the Swedish culture inherited by the Volvo brand," says Bill Law, vice president of communications at Volvo construction equipment. It is an innovation project that represents the unique national culture of Sweden and, more importantly, the concept of "building an ideal life" in Volvo's construction equipment."
Build this series of short films will be good morning movie "brand, tomorrow" as the end, the film will focus on a series of stories, and how to introduce them by working hard for a better society building in the future.

Sail for prosperity
The branding strategy not only advocates the idea of building a better and more sustainable world, but also embodies the deep heritage of the Volvo brand, as well as its leadership in safety, quality and environmental protection. At the same time, "building the future" also shows the Volvo building equipment made to the user and the company's contribution to the success of. It is foreseeable that this brand planning can promote the business development of Volvo users. At the same time, we want to inspire more people to work together to create a sustainable future, "says Niklas Nillroth, vice president of environmental and sustainable development at Volvo's building equipment.
"The world is evolving and customer needs are changing.". We hope that through such a people-oriented way to show that Volvo, both now and in the future, will make life in different parts of the world different. We firmly believe in a sustainable future. By working with our clients, we will make this vision a reality." Bill Law concludes.