Win in China, Volvo in-depth layout of the Chinese market      

As with the 100 year history of European brands, since entering the China since Volvo, construction equipment, adhering to the "core values of quality, safety and environmental protection" concept of continuous innovation, self realization, in advance Chinese market sustainable development. In the month of 11 2014 25 years ~28 days at the Bauma China 2014 exhibition, Volvo Construction equipment continues "heart, create unlimited" exhibition theme, the conception of "caring, innovative and professional", exhibited a variety of important products, highlighting its excellence solutions covering the whole life cycle of product for our clients.

This exhibition, Volvo products exhibition showcased their products, include the lineup of L180G wheel loader, P6820C and P8720B type paver, EC170DL and EC220D type crawler excavators and other products. Volvo also showcased the latest concept GaiaX in this exhibition to fully demonstrate the possibility of a mini excavator in the future. In addition, the display area in environmental art, outstanding works of old material, new art casting city "2013 Volvo building equipment environmental art design competition is also fully unveiled the China 2014 bauma.

In the interview, Volvo executive vice president Eberhard Wedekind said that although after 2011, China engineering machinery market a serious decline, even top Chinese market forecast in 2015 is still not optimistic. But in the long run, the Chinese market is still one of the most important markets in Volvo. China market affected by the national macro-control, but Eberhard Wedekind believes that the rapid response to the national policy will be the key to win the Chinese market, while the dual brand strategy under the support of Volvo and Shandong Lingong will have more new products to meet Chinese market launch.

Eberhard Wedekind, Volvo Chinese development in the market, the acquisition of Shandong Lingong is one of the most important things, while Volvo and Shandong Lingong products keep carry significant difference will contribute to business. In the future, Volvo will introduce more such EC170DL excavators, so as to adapt to the Chinese market products. The development of Shandong Lingong products will be more involved in overseas markets to seek better.