Xcu road machinery package marketing and customer win       

In economics, a package is a form of sale for the seller to achieve long-term users and maximize profits. The set meal is beneficial to the buyer and the seller. It is a good marketing way to achieve a win-win business. Now, in order to win a win-win situation with customers, XCG has launched a new way of marketing.

In China, the product of Xugong is one of the biggest enterprises in China. Its products are certainly trustworthy. Don't know that the present pattern is not fit for your taste.

In 2015, XCMG Road Machinery Department, adhering to the "customer oriented" concept, innovation launched the "package" marketing and ordering service, the comprehensive strength of the global top five sets of road machinery, the size of the world's first and powerful building maintenance machinery products based on, and professional, rich experience in construction management, provide the construction scheme and construction equipment is different for different customers, meet the special needs of customers "private custom".

Xugong road machinery has been advocating value marketing for a long time, starting from the interests and needs of the customers, and has always been committed to providing users with a complete set of solutions for building maintenance construction. Through extensive integration, integration of advantageous resources, the depth of research on road construction and maintenance industry to further strengthen the construction process, promote continuous innovation and optimization of road construction equipment and complete sets of solutions, has introduced a series of optimization, industry competitors to imitate each other to catch up.

The day before, "2014 China road machinery users to brand awareness ten" released by the absolute leader Xugong topped the list, highlight the brand influence in the Chinese XCMG road machinery field.

And the Xugong road launched a set of "big meal" with innovative thinking, which is more likely to give up customers, and feedback to our customers for support and care for Xugong road machinery for a long time. Including for the construction technology of ultra thick stabilized soil pavement "super hero" package, to meet the construction process of ultra-thin layer "super star" packages, as well as small pavement construction technology "garden elf" package of three sets of "big", has a good reputation and market reputation in the user. "Do you choose" superhero "or" super thin star "? We also have a "garden elves" package for small road construction. "

On this basis, Xugong road is more inclined to launch the "three prizes". Users who buy Xugong road package products enjoy 6000 yuan oil card value premium while they have more chance to participate in 2015 "Xugong road pavement" selection and win the value package.

Now the win-win situation between the enterprise and the user is the hard truth, and it is a long - term policy for the development of the enterprise. What else do you wait for the value of the service?