Xie Bangrong: new development of engineering machinery
At the engineering machinery industry conference held in Luzhou, Sichuan, Wu Peiguo made a detailed explanation of the development of the industry under the new normal.
In his speech, he said that over the past five years, we saw the Chinese economy going forward in difficulties every year. Others predicted that 2016 is the most difficult year for China's economy. We should not only deal with external difficulties, but also promote the integration of different internal corporate cultures. We built the engineering machinery as the core, adhere to structural adjustment, touch capacity to reform measures does not change, adhere to focus on core business to expand the industrial chain, extending the value chain to customer service "strategy is not to relax, to promote internal coordination, resource integration, and group the pace does not stop, as do an important force Chinese made together with colleagues.
Xie Bangrong: new development of engineering machinery
How do we look for new kinetic energy under the new normal? I've been thinking about this topic. How to use new ideas for new development under the new norm? I share two views here with you.
One, firm confidence, insisting on ideal, and sticking to the position
Adhering to the ideal and sticking to the position, our colleagues engaged in construction machinery industry aim to make bigger, stronger and better Chinese construction machinery, and must persist in difficult times. We must make China's construction machinery "go out", we must stick to this position.
Now, the new energy economy development is being formed, the central planning to "13th Five-Year" at the end of a comprehensive well-off society, also identified the "two one hundred year" goal, it is necessary to achieve. Secondly, the the third Plenary Session of the 18th CPC Central Committee comprehensive deepening reform on a series of major decisions for the development and growth of enterprises, China stronger -- created new opportunities for development, to further clarify the company as the main body of the market, the main innovation and investment status, promote the government to speed up the transformation of functions, decentralization. In 2015, more than 400 items were abolished and approved, which released a strong signal -- loosening the business and making the market force, which is unpredictable for stimulating the creativity of enterprises and releasing the vitality of enterprises. I believe that the "13th Five-Year" period, these effects will emerge.
In terms of the past "12th Five-Year" on the construction machinery industry, is from high temperature to sustained winter for 5 years, is expected to continue down, exhale for 5 years, is a painful transition to hard skills, 5 years, 5 years, the size of the market back to 10 years ago, showing the Cliff style decline. During the 5 years, everyone tasted the bitter fruit of zero down payment or even the negative first payment. All of you were struggling to find the way to produce production. In the past 5 years, I believe your colleagues feel the chill which is engraved on the mind. But has winter arrived? Is spring far away? I believe that the construction machinery industry will usher in another development spring.
The new engine of the development of engineering machinery has already started, "international cooperation capacity The Belt and Road" involved in the project, in the past few years has made many, but we always feel no landing. I pass two information to everyone here, on the "The Belt and Road international capacity cooperation, recently chairman of the group accept the CCTV interview, announced we have started to do some projects overseas. At present, 65 countries cnmic overseas "The Belt and Road" in cooperation with the 35 countries to undertake more than 270 projects, the total contract amount of $18 billion.
In addition, according to our understanding of the data show that the domestic excavator operating rate rose nearly 30%, road machinery, machinery and equipment growth rate 20%~30%, flat concrete machinery in 1-2 months, the first 2 weeks of March growth of nearly 40%, the port equipment increased by 40%, while operating rate can explain some problems.
Two, life, depending on the enterprise's innovation consciousness
Let the spring bloom Angran vitality, depends on the enterprise's own innovation consciousness, also need industry enterprises to work together. Spring has come, not all enterprises Doubo machines, different companies may have different fate. In order to better enjoy this spring, industry enterprises need to adapt to the situation, grasp the rules and create innovations, so that the industry can act according to market rules.
It is necessary to speed up the promotion of the essential competitiveness of the enterprises. We are planning to do the "13th Five-Year", with the international standards, to become a world-class. In contrast to the 50 engineering machinery enterprises overseas and domestic top 5 top 5, we found that the difference is obvious: per capita sales of US $197 thousand, $390 thousand per capita for international enterprises; operating profit of US $7 thousand and 200, $28 thousand for international enterprises; internationalization index we have only 11.9%, 67.5% overseas enterprises; we are 1.17% parallel to the rate of return on assets, overseas enterprises 3.64%; operating profit rate is 3.5% us, 7.4% overseas enterprises.
To achieve the real quality of the product upgrade. Our goal is "reliable and comfortable, intelligent environmental protection", reliable is the first. According to the development plan in 13th Five-Year released "industry, domestic enterprises and foreign brands have a big gap. We began working with the user working committee in 2012, and carried out the third party satisfaction survey every year. We found that the problem was targeted for rectification, so we should say that we have achieved remarkable results in terms of user satisfaction.
We should advocate "mutual benefit and cooperation and development between industry and enterprises". In January 14, 2016, 11 Chinese construction machinery manufacturers jointly issued the declaration of 2016 action. We will carry out all aspects of cooperation with enterprises, including project cooperation and even capital cooperation.
It is necessary to learn "do well in addition, but also to do a good job of subtraction." It is foreseeable that a few enterprises will develop into a brand new manufacturer, and more enterprises will focus on the core customers. Local companies tend to prefer adding, and rarely subtracting. So the overall production capacity of the industry is not significant, the industry shuffling reorganization situation has not occurred, the vast majority of enterprises are struggling to support. According to market rules, learn to do subtraction, is a compulsory course in engineering machinery industry enterprises "13th Five-Year" period.
The five is to give full play to the "authority role of the association in standardizing the order of the industry". This is also an industry enterprise to support the work of the association. First, we need to further standardize the publication of industry statistics to avoid data distortion. It is undeniable that there is a false report on the number of the enterprises reported. With the recovery of the industry, further malignant competition in the industry is likely to arise if we do not have the capacity to be in place. It is suggested that the industry association should establish an interview mechanism with zero down payment and an enterprise that obviously belongs to the vicious competition. At the same time, we need to further standardize the order of overseas competition so as to avoid the spread of domestic malignant competition to overseas.
The development of the industry needs to be mutually beneficial and complementary, and needs to promote the common development of the people in their own development and expand the joint interests of the common interests. The national machine heavy industry will keep in mind the concept of "equipment world, create value", and carry out extensive cooperation with all walks of life as always. Xie Bangrong expressed his willingness to cooperate with industry and enterprises in an extensive and in-depth way, and work together to build a fortune community with complementary advantages and warm ups in the process of production capacity, optimization of structure and going global.
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