Xiong Yanming: the extraordinary Chinese manufacture of the German BMW Exhibition
20 years ago, when we saw the western counterparts, I felt a big gap in technology. But today, we have a small distance from the West in terms of product serialization, basic performance, and so on.
Xiong Yanming, vice president of ZOOMLION and general manager of overseas companies.
At the Munich BMW exhibition, which ended successfully in April 17th, the Chinese machinery was brilliant and became a bright side of the BMW exhibition. Compared with the past learning posture, today's Chinese made appearance in the German baby horse show is more to show a surpassing confidence.
Although the China engineering machinery industry is undergoing a restructuring of the industry adjustment of "labor pains", Germany BMW exhibition opening day, ZOOMLION has with the North American P&JAcromet company, Turkey sole agent crane crawler crane Erke company agents signed on site of tower cranes, crane large engineering. This is not only the strategic result of ZOOMLION's deep ploughing overseas market, but also the strength of "made in China" to the world.
"This exhibition, we not only brought the innovation of technology, but also brought the embodiment of localization. ZOOMLION is not only producing a global supply in China but also providing a supply system overseas to serve the overseas market. " Xiong Yanming introduction, concrete machinery, engineering appearance of 2016 German baby horse show hoisting machinery, construction crane, construction elevator and industrial vehicles and other six major categories of 38 star products, not only the product performance has reached the leading level, in some technical aspects, also reflects the company's technical background and strength, let "Chinese manufacturing also has more and more" creative "technical strength.
The exhibition of K45H concrete pump truck, using a ZOOMLION CIFA sub brand of the world's first "carbon fiber technology, lightweight and reliable; green mixing car ENERGYA series, is a world plug-in hybrid concrete mixer only, embodies the" China manufacturing technology innovation ability.
"At present, the gap between China's equipment manufacturing and foreign countries is mainly reflected in the balance of the global market," I think. Over the past 20 years, we have spent a lot of energy on the serialization and performance of our products, and we are getting closer to the West. " Xiong Yanming said.
After more than 20 years of development, ZOOMLION based ZOOMLION has owned the world's production base and trade platform by vigorously promoting the internationalization strategy. Leveraging international capital, ZOOMLION has led the construction machinery industry "going out" cross-border mergers and acquisitions, and continue to feel the pulse of policy and the situation of globalization.
In the process of internationalization of accelerating the "going out" enterprises, ZOOMLION to promote emerging markets in Africa, Central Asia, Pan Pacific, the Middle East, South Asia, and focus on the implementation of "one China policy", "one district, one policy" differentiated marketing strategy, to meet the market needs of different.
Follow the national "The Belt and Road" strategy, grasp the outbreak of future engineering machinery, ZOOMLION set up in white Industrial Park, Thailand subsidiary, Pakistan subsidiary, is to create a market Silk Road Economic Belt covered Eastern Europe and Central Asia R & D, manufacturing base.
Xiong Yanming believes that for Chinese companies, the emerging markets need to be caught up with the more challenging markets in Europe and America. "The products of Chinese companies are competitive in emerging countries. If we study the subdivision market in emerging countries, I think the product will be more competitive. "
It is understood that based on past development experience, ZOOMLION will carry out the channel marketing mode in the global market. Meanwhile, we must focus on the construction of the global spare parts supply system to improve and enhance its global service and parts supply level. In the next 3 to 5 years, ZOOMLION expects to achieve a target of about 40% of the total revenue of the company.
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