Zhonglian heavy machinery: speeding up the development of agricultural machinery products to high-end
2014,Zhonglian heavy machineryAbout 3 billion 500 million sales revenue, about 1 hundred million net profit. The goal of Zhonglian heavy machinery is to become one of the top agricultural machinery manufacturers in china. Zoomlion machine as a national brand was founded less than four years, has the most comprehensive product line of agricultural enterprises, this result has been able to the forefront of the domestic agricultural enterprises, but Zoomlion machine makers are still not satisfied, are speeding up the products to high-end development, hope to achieve goals billion in the next three to five years at the same time, it can greatly enhance the rate of profit.
It can be predicted that, in the next ten years, China's agricultural machinery industry will maintain a high growth rate, the entire industry market size will exceed 500 billion in the near future. ZOOMLION will seize this opportunity and be ready in the construction machinery industry with its own resources and experience, and promote the full integration of agricultural products to high-end, multifunctional and intelligent development, as soon as possible to break the monopoly in the domestic multinational enterprises in the domestic high-end agricultural market, but also will gradually go out of the country to enter the global market for high-end agricultural." Zhan said.
Zhonglian heavy machinery has been in accordance with the "whole agricultural machinery solutions" layout, product lines throughout the farming, seed, pipe, collection, drying and other agricultural mechanization products, has become China's current product line of the most national brand agricultural machinery enterprises. Zhonglian heavy machine chairman Wang Jinfu believes that this will speed up the increase in quality, ramming the foundation of take-off, the company is in accordance with the overall layout of ZOOMLION, with the construction machinery industry manufacturing and scientific and technological resources, accelerate the existing agricultural machinery products to the high-end development.
The National Hybrid Rice Engineering Technology Research Center in cooperation with the national hybrid rice super high yield agricultural machinery and agricultural integration demonstration project is one of many specific initiatives. The agricultural industry is a major pain point is the degree of integration of agricultural and agronomic research is not enough, Zoomlion and National Hybrid Rice Engineering Technology Research Center of the cooperation, from rice seedling cultivation stage of product design, development, and continuous improvement to enhance the reliability, validation, and suitability of agricultural machinery and equipment products in order to improve the competitiveness of products. At present, the first batch of agricultural machinery and agricultural integration project has been delivered to the National Hybrid Rice Engineering Technology Research center.
In addition to the local market for targeted product development and optimization, ZOOMLION also accelerated the integration of high-end resources worldwide, currently in the United States and Europe established research in related fields, including agricultural research in the United States will focus on R & D and grafting international advanced technologies and solutions.
According to industry analysts, China's national agricultural brand basically concentrated in the low-end market, the average profit margin of only 3-5%; in the high-end market basically monopolized by foreign brands, Zoomlion to high-end market in agricultural breakthrough, not only can reduce the average price of the market, while its profit margins can be increased to 10-20% about.
The development of agricultural mechanization and modern agriculture in China has a long way to go. In the future, Zhonglian heavy machinery will continue to shoulder the heavy responsibility in the agricultural science and technology innovation, continue to increase the independent research and development of capital investment, accelerate the improvement of technology development system, pay attention to the world's cutting-edge technology, leading the development trend of the domestic agricultural machinery industry.
