Recently, ZOOMLION and construction machinery two mobile electronic business platform Yi Bai Machinery Co., Ltd. signed a large order, easy to pass all the one-time orders ZOOMLION more than 300 units of earth excavators. Created a new model of second-hand equipment sales ZOOMLION and physical stores electricity supplier cooperation.
With the global and China economy into the new normal, the construction machinery industry has started to enter the depth adjustment period, the domestic construction machinery industry is to further promote the supply side structural reforms in the traditional equipment manufacturing industry is facing the transformation and upgrading (love based, net, information) of the current pressure, "capacity" and "inventory" arduous task.
Facing the market pressure increasing, construction machinery enterprises have sought the road of transformation, from product manufacturing competition to value chain value-added competition. China's Construction Machinery Industry Association President Qi Jun said, "in recent years, with the increase in the number of second-hand construction machinery, the market toward the new machine and two mobile phone market synchronization development stage."."
Visible, second-hand construction machinery occupies a pivotal position in the market. According to the China Construction Machinery Industry Association statistics, as of the end of 2013, China's construction machinery main product holdings of about 6 million 110 thousand, -662 million units. Behind these figures, there is a huge two mobile phone market.
As the leading enterprise of construction machinery, ZOOMLION will activate the used equipment as one of the key tasks in speeding up the supply side reform of enterprises. Earlier this year, ZOOMLION construction machinery sector to break the old model of product construction division, the implementation of large-scale management. Since its establishment, the region has actively sought and supported influential and potential customers in the region for the sale of second-hand equipment and the formation of the market order.
"The ZOOMLION southwest and Yi Bai signed more than 300 units of earth excavator orders, which is the specific display of the effectiveness of this sales strategy." ZOOMLION relevant responsible person said, it is understood, and Yi Bai Tong such wired stores under construction machinery, two mobile phone business platform cooperation, but also created a new ZOOMLION second-hand equipment sales model.
The responsible person said, this cooperation is very smooth and easy, ZOOMLION 100 to establish friendly mutual trust and strategic cooperation relationship, only half a month, the company and the customer about the details of the contract and.
Industry experts believe that the large amount of second-hand stock equipment realized, can effectively remove inventory, reduce operating costs, help enterprises in the market adjustment period to withstand shocks. "I think ZOOMLION can revitalize the 300 equipment, show the enterprise in the" capacity to "go to the stock's strength."."
With the increase of the number of construction machinery market in our country, the market scale of second-hand construction machinery and equipment will continue to expand.
"The global construction machinery industry profit structure, the secondary equipment trading contribution outstanding", Hunan Machinery Industry Association President ho Jianguo said that at present, the domestic second-hand construction machinery has exceeded 7 million units. Over the next 5 years, the scale of transactions in secondary equipment will continue to grow.
"We will further accelerate the company's ability to revitalize second-hand equipment in the future, and help supply side structural reform." ZOOMLION relevant person in charge said.
