The new battle in 2015 520 thousand the impact of Yuchai
In January 24, 2015 2015, Yuchai service marketing conference held in Hubei Wuhan, this session of the general assembly to bring the advantage, opportunity, fight and innovation "as the theme. At the meeting, in the face of various market segments, Yuchai also released YC6L Euro six emissions as well as YC6MK, YC4S, YC4EG in five from a variety of new products.
According to the scene of the Yuchai general manager Wu Qiwei introduced last 2014, Yuchai achieved 484 thousand of sales, while sales in 2013 fell slightly, but sales achieved a 3% increase, market share increased by 1.3 percentage points.
"In 2014 the rapid growth of China's economy into the new normal period, facing the downtown pressure on the economy continued to increase, the market demand weakness and other serious adverse situation, Yuchai deep market potential, grasp the country four emission upgrade opportunity to grab market share, annual sales volume and market share to achieve double growth, sales continue to maintain a multi cylinder diesel engine first, to further enhance the comprehensive competitiveness of enterprises."
Among them, Wu Qiwei added, in the truck power market, to carry out special highway truck successfully completed in four very fruitful, market promotion and new product introduction, four power rapid volume; bus power market, across the full country four, gas engine market continues to maintain rapid growth, YC6MK large horsepower engine sales volume, YC4S, YC4EG new batch put on the market; the machine power market, agricultural market share has increased dramatically, and the YC4D small loader successful matching; ship electric power market, sales of HP products increased significantly, to further improve the product structure; passenger car market, the new YC4W promotion plan smoothly, YC4Y20 fast track project; overseas market expansion smoothly, the success of the customer large orders from countries such as Algeria and Saudi arabia.
"It is particularly worth mentioning is that in 2014, the successful completion of the four China Yuchai market promotion and new product introduction, at present the country four engine market share rapidly, the bus in four engine share reached more than 90%."
The face of the arrival of 2015, Yuchai Machinery developed a breakthrough sales target of 520 thousand units. In recent years, Yuchai products blossom everywhere, especially the YC6M series single, in a complex condition with enough power, low fuel consumption, high reliability and excellent performance by users, we expect 2015 years Yuchai dream come true!