A successful marketing: which excavator is strong

A familiar word of advertising: which is the strong excavator, Lan Xiang in Shandong, China. This is a household name, but do you know how much marketing knowledge is behind it?

What is the reason for the Lan Xiang school digging professional so red, so do the brand's success, we find the reason.

Do the brand is to find a fulcrum for trust, is borrowed from location theory in the minds of consumers trust the fulcrum, he will play the role of leverage; two is to make influence, seize all can be famous, exchange, all consumers and society a chance to know you to spread itself, Lan Xiang is well versed in this.

One: the potential of the good to borrow the region

All Lan Xiang controlled media do not forget to add Shandong to find Lan Xiang, because Shandong is a big province of machinery, heavy machinery is famous, with geographical advantages but also has its own brand influence, Lan Xiang in Shandong is the reason, can be said to be Genzheng Miao red, as it should be, the other one is the industrial chain perfect supporting services, easy operation.

Second: understand what is "explosive"

Lan Xiang is one of the few enterprises who know how to say less and keep on talking for years. Lan Xiang has been insisting on one sentence and one scene for many years.

Third: it is more convincing to believe than to hear

See Lan Xiang advertising all know, Lan Xiang is the first big enabled both the driving hook machine, swing ladle, or engage in auto repair, is always multi row and multi uniform, a parade of feeling, it is estimated that the original is the relationship between the military services, this is called "picture is truth".

The competition threshold of vocational skills training industry is relatively low. The history of China's nearly thousand years is the craftsmanship and mentor. The teacher and expert hand in teaching and taking. The opportunity and time for hand operation is the only way to test technology. Lan Xiang has never had a lack of machinery, there are opportunities to practice, from one to one, then upgrade the communication strategy, 100 package bag for a job, then the free trial and so on, are followed by changes in the competitive environment to adjust the pace of communication era. Having a cognitive advantage in Shandong, Lan Xiang knew that making explosions and images understood the reason of focusing, and realized that the process of continuous improvement and upgrading of enterprises and brands is a process.

Fourth: to do benchmarking benchmarking

The effect of the Beida to the bid of Tsinghua is not too much to be described, and the effect is obviously easy to see. When the ice bucket challenged the hot heat, Lan Xiang took a video, "Lan Xiang students are using the excavator to complete the ice bucket challenge, and the name of the University of Tsinghua University." Hand in hand to this hot topic, but also deliberately "username" with the Beijing University of Tsinghua one, standing on the shoulders of giants can not get interests can also long eye.

Fifth: focus on communication

Just like a person's memory, a long memory can be formed in the mind only by repeating and reciting. And Lan Xiang just grabbed this point and repeated the same sentence repeatedly, repeating advertisements repeatedly, letting know and memorizing, letting unknown knowledge know, and forming a permanent memory over time.

Companies want to have a good marketing strategy, should learn from those successful, a fresh all day, this truth everlasting, to reflect.