Africa: the arena of Chinese heavy industry      

At present, China is the largest trade partner of Africa, and Africa is a new destination for Chinese enterprises to invest abroad. As early as 2002, the Chinese machinery enterprise Sany Limited by Share Ltd sold the first pump to Africa. In 2006, 31 South African subsidiaries were established in Johannesburg, the capital of South Africa, as a breakthrough to sell 31 brand products in South Africa and the surrounding countries. In 2008, 31 set up the five largest subsidiary of South Africa and set up more than 30 sub countries in sub Saharan Africa.

"In South Central Africa, the market has been expanding, but in the initial period, the African market was more strange to the" China made "in this field." Xiao Jiang said that, in the face of this situation, the South African region began to focus on key markets and key products to break through the dilemma.

According to the actual situation of the market, the 31 South African region identified South Africa and Angola, Zambia, Congo, Garner 5 key markets and cranes, excavators, compactors and other main selling products, on the basis of company resources re configuration, marketing and service resources to key markets and key products for tilt and focus. For example, in the key market of Zambia, 31 built the first agent 6S store in central and southern Africa, integrating the most advanced marketing and service functions, leaving African customers with no worries.

"When customers buy Engineering machinery and equipment made in China, the most common consideration is after sale support and spare parts supply." Xiao Jiang said, by focusing on the way to build a perfect sales and service system, customers "the impression of 'made in China" is gradually improving.

In addition to its remarkable achievements in traditional engineering machinery and equipment, the South African region has also actively promoted the new business of the group to go to sea, and has been actively coordinating with the South African governments and industries in the new businesses such as housing industrialization projects, intelligent ports, wind power, mineral exploitation, oil and gas chemical projects.

At present, the total sales of 31 in the central and southern parts of Africa are over $500 million, with more than 4000 sets of equipment insured. The large tonnage crawler crane, truck, excavator market share and brand awareness are in the forefront of the industry.

Sany has set up Chinese brand image in Africa

Localization strategy is an important way to internationalize the 31, and the product is one of the most important aspects of this strategy. "In order to adapt to the market demand, all the products exported to this area have been adjusted." Xiao Jiang said that such equipment as truck cranes and frontal cranes exported to South Africa should be tested by local load tests in South Africa.

Local agents are also powerful arms to help the rapid development of South Africa. At present, 31 of 13 local agents have been established in South Africa, and a sound distribution channel has been established. Xiao Jiang stressed that, through cooperation with agents, participation in local landmark construction, and gradually set up 31 of the brand.

According to the introduction, 31 with South African agents co operation, take down the South African KUSILE power plant construction of this international key project. At present, the project has used 31 lifting equipment nearly 40 units, including 31 times the largest export tonnage of 630 tons, 750 tons crawler cranes, 31 lifting equipment plays a benchmark role in the entire African region.

In addition to the KUSILE power plant, South Africa 2010 World Cup Stadium, Zimbabwe, Angola Luanda port coal mining project, Accra water supply plant and Zambia's Garner - Wei Qingge was mine...... 31, the equipment is widely applied in many key projects and projects in southern Africa. It not only sets up a good image of Chinese brand, but also helps to develop the economy in South Africa.

National machine heavy industry Africa project equipment

China National Heavy Industries Group Co., Ltd. was founded in January 2011. It is a large equipment manufacturing enterprise group established by restructuring and reorganization of the construction machinery business of China National Machinery Group. There are more than 10000 employees now. The headquarters is in Beijing.

The day before, China machine industry Africa project hundred sets of mechanical equipment and heavy vehicle smooth shipment.

The order is worth more than 600 euros, and with all departments' concerted efforts, it only took more than a month to complete the production and delivery on time, with quality and quantity guaranteed, which laid a solid foundation for the development of the National Heavy Machinery Industry in the region.

Lovol dedicated to the construction of Africa

With the convening of the China Africa Forum and the conference of African entrepreneurs, the African market is further open, and many large enterprises of mechanical industry seize the opportunity to rebuild the vitality of enterprises.

Not long ago, Lovol as Chinese business representatives attended the held in Johannesburg China - South Africa Entrepreneurs Conference and related meetings. Development brings more opportunities and opportunities for Lovol business in Africa, will further promote the African integration and industrial development process.

As the domestic machinery and equipment manufacturing enterprises representative, since 2005 has been out of the country, in the global R & D, manufacturing Chinese leiwo, global distribution characteristics of development mode, product competitiveness in the international market and the localization of operations capabilities steadily. Africa as an important strategic market Lovol, since exports since 2005 Lovol Africa first wheat combine to support local development, provides a large number of agricultural equipment and construction machinery products ten years for African agriculture, transportation and infrastructure construction.

As of December 2015, Lovol cumulative export all kinds of mechanical products more than 12 Taiwan, Lovol products have been exported to Europe, Africa, Asia Pacific, involving CIS and other more than 120 countries and regions. And has won 204 orders of wheat harvester in Sultan, two yuan in Mongolia, 100 million yuan in agricultural machinery orders, 200 million yuan in Sri Lanka, 100 million yuan in Mali, 50 orders in Libya, and other government procurement projects. The products are popular in more than 30 countries and regions, such as Algeria, Libya, South Africa, Mali, Sultan, Kenya, Tanzania, Congo and other countries. At present, the African market accounted for the total export of Lovol 1/3, the proportion of exports continued to expand.

The Revo loader has accumulated more than 8000 Taiwan exports to Africa; agricultural products leiwo ownership has exceeded 15000 total units, more than 30% market share, ranking first in the export Chinese. And continuous access to the Chinese government assistance to Sultan, Angola, Mali, Garner and other countries purchase orders for agricultural machinery procurement projects. In June 2015, the largest agricultural machinery to aid Africa was taken, involving 1000 tractors and 2800 sets of agricultural machinery, with a total value of more than 100 million yuan.

In Africa, hot air drying, sandy desert climate characteristics, Lovol from product structure design to supply special parts, every detail to the products can meet the needs of local users. The air cleaning system of dry and wet two level air filtration is specially developed, which effectively reduces the early wear and tear of engine and makes the product more "grounded", which has been recognized by local users.

Lovol deputy general manager Chang Jiamao said: "as Chinese Lovol machinery manufacturing industry, is committed to the construction of Africa and African countries, cooperation is more and more deep, the total trade volume increasing, Africa has become one of the most important markets for lovol. Under the guidance of China Africa comprehensive strategic partnership, we will take advantage of our advantages to provide customers with complete equipment solutions to help African countries in the process of industrialization and agricultural modernization.