Overseas development of Chinese construction machinery to find a way out       

2014 has more than half of the construction machinery industry in China is still silent like water, but in the overseas market performance is brilliant, the construction machinery these big guys are busy what? Let's look at it.

Vodka in Russia

In recent years, Russia has become one of the fastest growing countries in the field of architecture. It is understood that, since 2000, the Russian construction market every year to 10% to 15% of the rapid growth, greatly moving the construction machinery market development. From 2013 to 2016, the market demand for construction machinery products is expected to increase by about 12% annually. Such a hot market naturally prompted Chinese construction machinery enterprises will not miss.

The Fifteenth International Construction machinery and engineering machinery exhibition of Russia was opened in June 3rd in 2014. In this stage of the construction machinery performance, how can we reduce the presence of Chinese enterprises? Carry a variety of products unveiled 153 including ZOOMLION, XCMG, Sany, temporary workers, Liugong, China machine industry and other well-known engineering machinery manufacturing enterprises, Chinese enterprises, performance is very eye-catching, just like the show into their own home court. Of course, such a large-scale appearance also made a very nice performance, according to statistics, China's construction machinery enterprises in the CTT exhibition received a total of 9000 international customers, negotiate the intention to purchase $100 million, earned a pours out. At present, the domestic construction machinery market has become saturated, the peak season do not know when the arrival of the environment, the construction machinery enterprises to divide some energy to the nearest neighbor, is also a good choice.

Samba dancing in Brazil

Now is the time when it comes to Brazil, we immediately think of the world cup, the game is over, but whether it is true fans or pseudo fans, at this time not to discuss some football related topics are not small feel shy to speak; understand the ball, but Xiaobian know engineering machinery, during site construction held in the game engineering machinery China but made distinctions won in battle.

Brazil world cup construction projects include the construction of 6 football fields and 6 football stadium renovation. In these projects, there is no lack of Liebherr as the representative of European and American brands, but as a representative of Sany, from China's huge construction corps can not be ignored, and with excellent quality, high quality service and become the main force of the venue proposal. It is understood that in 2012, 31, XCMG and ZOOMLION 3 China company for Brazil crane market share of the top three, occupy 77% of the market share; in 2013, 3 Chinese enterprises still maintain a rapid growth; that year, Brazil became the largest exporter of Chinese automobile crane.

With the BRICs holding a formal meeting in Brazil, another round of Chinese manufacturing boom set off in Brazil. Brazil as the world's eighth largest economy, economic growth in the period of expansion, is Daxing infrastructure, even Mr. Rousseff to China business invitation, hope Chinese added to the Brazil railway construction, Brazil has become China's engineering machinery enterprises to open up the market, especially in the 2016 Rio De Janeiro Summer Olympics at present, various venues, facilities certainly cannot do without the participation of engineering machinery, although the World Cup Stadium Construction in the former Zhu Yu, but our enterprises will make good use of this opportunity to show its mettle, a passionate Samba dance stage in Brazil!

Chinese Legion smiles in America

In March 2014, three of the annual American International Engineering Machinery Exhibition (Conexpo-Con/Agg) held in Las Vegas, 31, XCMG, Zoomlion, Liugong, lonking, Shantui and other well-known domestic enterprises in full debut, pull on the red carpet show catwalk scene equipment belonging to Chinese enterprises. In this expansion, Chinese Teams to "localization" as the breakthrough point, to fine to open up the market in Las Vegas.

XCMG is improved specifically for North America market and adaptability in the 9 sets of U series products, to meet emission standards in North America, energy saving and environmental protection, maintenance convenient and meet North American operating habits, these products include automobile crane, off-road tire crane, crawler crane, loader, roller, excavator during the exhibition, and all sales. ZOOMLION at this exhibition also launched a special for the North American market and tailored engineering lifting equipment, sanitation machinery and other products, the use of localized products better open the Americas market, on-site signing up to $twenty million. Three displayed a total of 20 sets of equipment, has become the enterprise Chinese Teams exhibition area of the largest product, including MINI machines, telescopic crane, crawler crane, grader and forklift, all participating products reached the international first-class quality products, 8 of which reached 4 Tier four emission requirements, marketing can be the mainstream market in Europe and america.

Construction machinery fever caused by Premier Li Keqiang's "high speed rail diplomacy"

For a long time, the backward infrastructure is the main factor restricting the economic development of Africa, and it is the bottleneck that hinders the economic development of Africa. Many countries invest heavily in infrastructure construction, which brings a lot of business opportunities for Chinese related enterprises. In May this year, Premier Li Keqiang visited Africa, making it clear that China will set up high-speed rail R & D center in Africa, and to help Africa build high-speed railway network. It cannot do without the construction of the railway engineering machinery, in the domestic market increasingly saturated environment, China engineering machinery enterprises to seek new development, will be out of the country, and the construction of Africa be busy at putting up installations can be called on is the first choice of denver.

In this situation, China's construction machinery enterprises have increased the strength of the African market, overseas territory further expanded. Sany is currently in Africa has completed a preliminary strategic layout, from 2002 the first equipment exported to Africa, as of the end of 2013, more than 6000 sets of 31 devices appear in Africa, the amount of 31 products in Africa reached billions of dollars in sales; as the representative of the Xugong crane equipment in recent years the development is in Africa is such, every an order in more than 100 sets, and in 2013 the African BMW exhibition, XCMG products received wide attention, the first day of the exhibition that produced a large number of orders. In addition to the construction of high-speed railway, water conservancy, municipal roads, highways, bridges and other projects are indispensable to the participation of construction machinery and equipment. China's economic and trade assistance to Africa has begun to tilt towards the infrastructure sector, which will be an unlimited market.

I believe that the internationalization of China engineering machinery although has a long way to go, but with the high-speed rail "going out", China engineering machinery will usher in a broader market and development opportunities is more complex, from the "vision China manufacturing" to "create Chinese" will not be far away. Correctly doing the post market business and dealing with the customer relationship will play a role in deepening the customer relationship, stabilizing the mature market and strengthening the awareness of regional brands.