See mechanical engineering how to break the "Internet plus engineering machinery" marketing mode
Engineering machinery home (http://www.700618.com/) - your accessories expert, no matter what industry you need, can come here to meet.
"Internet plus" for many traditional industries rejuvenated, Unlimited Business Opportunities waiting for the excavation of a person with breadth of vision. However, how to use the "Internet plus" let the traditional industry fly, there is also a great learning. Understand the business model of information technology, but do not understand the market, will fall into the trap of blindly following the wind, on the contrary, it will be submerged in the tide of innovation and development. Only two of them together, to ride the wind and waves in the "Internet plus" tide, "" mechanical engineering is the innovation of. With knowledge in the business field of engineering machinery production for more than 20 years of experience and experience, "" Mechanical Engineering "with keen Internet plus" let yourself onto the rapid development of the high-speed road.
Construction platform
Create a Taobao version of engineering machinery
The "home" of the mechanical engineering in early 2014 officially launched the network platform, the average daily page views reached about 5000, pioneered the online mall independent engineering machinery products precedent, site with the engineering machinery, engineering machinery, second-hand construction machinery leasing channel, is a set of product sales, information release, online trading, online payment settlement and other functions of the engineering machinery third party public service platform, has become Xuzhou and even the national construction machinery industry service portal.
In addition to such a large scale, wide coverage and all kinds of network platform, the "home" of the mechanical engineering company has also set up more than 100 small website for specific models, special parts, and the 4 B2B model of the portal, and dozens of WeChat public number, will be marketing tentacles to the Quartet with the network expansion. Now, 80% of the business is a new business, the return of the customer has a single clock, new users come on the heels, the development of the company is booming.
Advertising platform
Understand the market
With the help of the "Internet" Zoupian Jian Feng
Shopping malls such as the battlefield, information warfare has increasingly become the key to victory, who earlier to obtain favorable information, who can grab more winning the upper hand.
With more than 20 years of practice and exploration in the field of engineering machinery, "the home of engineering machinery" is well versed in all the quotations of the production and sales of this industry. As a producer, the platform's own production of paver, milling machine and road machinery chassis parts, track plate and other 10 kinds of accessories with good quality has a good reputation in the industry, also accumulated a lot of business relations, coupled with the new business model to new customers is growing, "home" of Mechanical engineering to master a large number of customers and market information. The use of big data, cloud computing and other modern information technology, through mining, collection and collation of information and breakdown of buyers, "home" mechanical engineering has established a perfect database based on the database, and the implementation of targeted marketing, which not only make the platform operators clear market trends, also made clear the main direction.
Engineering machinery accessories brands, and all kinds of engineering machinery, as a professional trading platform, the website gathers products and accessories Xugong, Sany, ZOOMLION, Volvo, Caterpillar and other major domestic engineering machinery, operating a variety of tens of thousands of new. Not only that, but also has professional maintenance personnel for construction machinery. If users fail in mechanical operation, they can not only purchase the required parts at the home of engineering machinery, but also have special service personnel to do maintenance in the field. The more intimate the after-sales service is, the customer's stickiness to the company is becoming stronger and stronger.
Product Photograph
Human vein
Aimed at "The Belt and Road" to explore business opportunities
Xuzhou is known as the capital of construction machinery. It has not only Xugong's domestic engineering machinery manufacturing industry dragon enterprise, but also a huge construction machinery second-hand and rental market. "Home" mechanical engineering also opened a special second-hand construction machinery, construction machinery leasing channel, second-hand information and product information release not only their own rental machines and parts, but also provides a new platform for the exchange of individual marketers, as long as the website registration, anyone can publish information through the network. More importantly, by matching transactions, the platform can not only obtain a certain proportion of the information costs, but also through the joint effect, the customer chain will be further stretched.
Since the "home of engineering machinery" has been launched, there are currently more than 6500 users. With the expansion of the business, the platform will target the overseas market, cross-border transactions, ready to launch the operation scheme of English and Russian version of the trading platform, "home" mechanical engineering also plans to set up overseas warehouse in Kazakhstan to do a trial run, and gradually go into the "The Belt and Road along the country.
Wonderful recommendation:
Xugong convened a symposium on International Taxation
Expansion of industry strength: joint development of overseas market by Xugong and Sinopec
The Xugong environment won 2 national patent patents
