The "lean" moment of China's construction machinery industry    

Recently, the 2015 list of the top 50 global construction machinery manufacturers has been released. Among them, the top 50 list of the world's construction machinery manufacturers, including the US, Japan, China, Sweden, Germany, South Korea, Finland, Britain, Italy, France, Austria, Switzerland, Canada, South Africa and India, have entered the list. According to national division, China's return on assets is only 0.63%, only higher than India and South Korea. Many people may not know what this means. And listen to a little detail.

At present, commercial banks in China announce a one-year deposit benchmark interest rate of 2.5%, but China's assets return rate is only 0.63%. You can understand that investing money in the construction machinery industry is not as good as the existence of a bank in a year, so you can know the seriousness of the problem.

On the one hand, such a low number is due to the huge reduction in profits of Chinese construction machinery enterprises, and on the other hand, the scale of assets is too large. Data show that 2015 of the global construction machinery manufacturers on the list, 11 China enterprises operating profit is equivalent to only 6 U.S. companies in 8%, but the total assets are equivalent to the latter half of. If compared with Japanese companies, the result is even more amazing. The profits of the 11 Chinese companies are equivalent to 11% of the 11 Japanese enterprises, but the total assets of the Chinese enterprises are 1.2 times that of the Japanese enterprises.

There is no doubt that the asset size of China's construction machinery manufacturers can even be called the "asset burden". This "load bearing" has its historical factors: China's construction machinery industry is in a fast growing period as a whole, and has been in the deep speed growth for a long time in the past. Manufacturing system, marketing channel and personnel expansion is inevitable. However, as China's economy and China's construction machinery market return to reason, and fall back to the "middle and high speed" growth area which compared with the past, the past development mode based on high growth is gradually failing. In the face of low growth reality, enterprises must build a new development model and business system. It is imperative to reduce, contract capacity, and integrate and reorganize.

Therefore, there is a developing era in the developing era. In fact, we should not be shocked. In any case, the spring of the construction machinery industry will still come, so long as the country is developing, there will be hope for the construction machinery.