XCMG actively develops heavy truck market in Malaysia 

In November 9th, XCMG held a series of activities in Malaysia to promote new domestic heavy truck products, striving to build a new business card of "made in China" in Malaysia.

Malaysia's prime minister Naguib visited China shortly before, and the two countries signed a cooperation agreement with a total value of about 200000000000 RMB, which reflects the increasingly close political and economic relations between China and malaysia. And such a close relationship can not do without the vast number of Chinese enterprises in Malaysia market cultivation.

9 days, XCMG group Malaysia Feng Cheng group held activities in Penang to recommend "Han Feng" series heavy trucks. For the cooperation between the two companies, Luo Donghai, general manager of XCMG's auto business department, half jokingly said that he felt like a married daughter, both excited and disturbed. This is because the two sides after a long period of patience to communicate to promote the cooperation. He said, XCMG choose Feng Cheng group is "choose the right person", and XCMG also to excellent quality, to "do things well" mentality, the Chinese heavy truck brand in Malaysia started. He said: "as our Chinese enterprises enter Malaysia, we must be familiar with the local human environment, culture, including the corresponding laws and regulations, we must be familiar with. This is very important, because the application in China is not necessarily applicable in Malaysia."

Malaysia Feng Cheng group is the sole agent for XCMG heavy duty heavy duty truck products. Zhang Haixing, director of HSBC Group, said that the choice of Chinese brands stems from the confidence of "made in China" products. He said: "Chinese trucks have come to Malaysia for eight years, beginning guests are skeptical: Chinese cars, OK?" So far, we can say that the Chinese car has been successful. Many guests can accept it. Chinese cars are very good in quality and performance, and they are first-class. So the suspicion of the Chinese car has disappeared completely."

Users are also full of praise for the performance of China's heavy-duty trucks. On the 9 day of the event, a Malaysia truck driver talked proudly about the "Han Feng" heavy truck he had just bought. He said, "it's a nice car. It's comfortable and powerful. This car works really well. European cars are expensive. Chinese cars are cheap and easy to use!"

Price is a big advantage of Chinese heavy truck products in Malaysia market. However, the Malaysia high end heavy truck market has been in the state of monopoly by European and American brands. Therefore, if only price advantage, but not excellent quality, Chinese brands are also difficult to compete with them in the same running line. In this regard, the East China Sea, full of confidence: "we take safety as the first element of the vehicle design, which reflects a concept of the product we Xugong, security is 1 the other is 0. The second is economic, how can our product create more value for customers?. Third is my product to environmental protection, because environmental protection is the theme of the development of the whole world. Fourth, our products should reflect our intelligence. This is the development trend of all manufacturing products."

For consumers' attitude towards "made in China", Liu Junbao, a senior reporter of China Daily in Malaysia, has a lot of feelings. He said consumers had had a wait and see, but in the end, "made in China" set up quality image to dispel their doubts. He said: "now the" made in China "is not the same, it is toward the international level. So both cars and machinery have a certain level, you can feel at ease to use. For example, if it was made in Germany, then its economy would not meet our requirements, because it was really expensive. And made in China is cheap, economical, and standard."

After years of efforts, "made in China" has accumulated a good reputation in Malaysia. The new round of economic cooperation between the two governments gives Chinese enterprises more opportunities to show themselves. General manager of the automotive division of Xugong Group Luo Donghai, led the "China manufacturing" go out Chinese corporate responsibility, "I think we can give Malaysia Xugong market to provide a very competitive products, but also through our XCMG products into the Malaysia market, also can become the country 'The Belt and Road' strategy. Especially a go out demonstration in our industry."